Title: The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail, Author: Clayton M. Christensen
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Title: Slave in A Box: The Strange Career of Aunt Jemima / Edition 1, Author: Maurice M. Manring
Title: SPIN Selling / Edition 1, Author: Neil Rackham
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Title: Positioning: The Battle for Your Mind / Edition 1, Author: Al Ries
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Title: The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company / Edition 1, Author: Joseph Michelli
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Title: Delivering Knock Your Socks Off Service / Edition 5, Author: Performance Research Associates
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Title: Nudge: Improving Decisions about Health, Wealth, and Happiness / Edition 1, Author: Richard H. Thaler
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Title: Value Proposition Design: How to Create Products and Services Customers Want / Edition 1, Author: Alexander Osterwalder
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Title: The S.P.I.N. Selling Fieldbook: Practical Tools, Methods, Exercises and Resources / Edition 1, Author: Neil Rackham
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Title: Cracking the Sales Management Code: The Secrets to Measuring and Managing Sales Performance / Edition 1, Author: Jason Jordan
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Title: Words That Sell: The Thesaurus to Help You Promote Your Products, Services, and Ideas / Edition 2, Author: Richard Bayan
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Title: Coaching Salespeople into Sales Champions: A Tactical Playbook for Managers and Executives / Edition 1, Author: Keith Rosen
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Title: Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, Author: Eric Siegel
Title: Conversations That Win the Complex Sale: Using Power Messaging to Create More Opportunities, Differentiate your Solutions, and Close More Deals / Edition 1, Author: Erik Peterson
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Title: A Technique for Producing Ideas / Edition 1, Author: James Young
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Title: Customer Satisfaction Is Worthless, Customer Loyalty Is Priceless: How to Make Customers Love You, Keep Them Coming Back and Tell Everyone They Know / Edition 1, Author: Jeffery Gitomer
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Title: The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters / Edition 1, Author: Joseph Sugarman
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Title: Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing / Edition 5, Author: Dave Chaffey
Title: Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses / Edition 1, Author: Joe Pulizzi
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Title: The Hidden Persuaders, Author: Vance Packard
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