2012 Small Business Marketing Calendar: Little White Marketing Lies

2012 Small Business Marketing Calendar: Little White Marketing Lies

by Elizabeth Kraus


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Little white lies are falsities we tell others (and sometimes even tell ourselves) which we believe to be benign, harmless. But there are little white marketing lies that may be hurting your business. Here's a collection of little white marketing lies you should dispel in 2012 plus hundreds of marketing ideas that you can use to build a bigger role for your business in the lives of your clients.

Use this calendar to plan and keep your marketing initiatives on track, all year long. In it, you'll find hundreds of marketing ideas and tactics you can use to attract, engage and retain clients. In addition to the ideas, also you'll find visual helpers in each calendar month that are there as a go-by for when you need to do certain tasks - everything is laid out for you!

Product Details

ISBN-13: 9781466427242
Publisher: CreateSpace Publishing
Publication date: 10/11/2011
Pages: 28
Product dimensions: 8.50(w) x 11.00(h) x 0.07(d)

About the Author

Elizabeth Kraus is the owner of Be InPulse branding, marketing and design and the author of several marketing books including 365 Days of Marketing. Elizabeth takes a holistic view of marketing, saying, "To build a strong business, you must understand that 'branding' (what a person believes to be true about you or your business) is occurring in the minds of your clients and prospects, each and every time they come into contact with you or with any aspect of your business.

Since people's perceptions about your business (and you!) are established and reinforced at every touch point, it's vital that you analyze and design the customer experience from beginning to end, from the first possible point of contact or exposure through the shopping trip, appointment or visit itself, to what will happen afterward.

Developing a more holistic approach and analyzing and taking control of all of the variables that might occur gives the business owner the opportunity to design a truly exceptional and exceptionally satisfying customer experience.

Take the next step in your marketing journey with 365 Days of Marketing, or connect with the author online at 12monthsofmarketing.net.

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