A Screenful of Sugar?: Prescription Drug Websites Investigated

A Screenful of Sugar?: Prescription Drug Websites Investigated

by Jon C. Schommer, Lewis H. Glinert

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Overview

With drug information rapidly migrating to the Web, the chronically poor standards of drug information available to consumers in the developed and the developing world are being further compromised. This book offers insight into the uncharted waters of prescription drug information and promotion on the internet and suggests how it might be transformed into an unprecedented agent for good. It traces the social and political history of prescription drug information and marketing to Western consumers, offers a social and communicative profile of prescription drug Web sites, and evaluates the most widely used sources of prescription drug information, from government organizations and information companies and TV-related sites, to health service provider sites, manufacturers’ brand sites, and social media, including YouTube and Wikipedia. The focus throughout is on practical outcomes: How can information for consumer decision making be optimized and how can consumers use it responsibly?

Product Details

ISBN-13: 9781433125089
Publisher: Peter Lang Inc., International Academic Publishers
Publication date: 03/31/2014
Series: Health Communication Series , #10
Pages: 192
Product dimensions: 5.90(w) x 8.90(h) x 0.60(d)

About the Author

Jon C. Schommer (PhD, the University of Wisconsin – Madison) is a professor at the University of Minnesota. His research is related to the provision, use, and evaluation of drug products and pharmacist services.
Lewis H. Glinert (PhD, London University) is a professor at Dartmouth College. His research is related to discourse, language planning, and sociolinguistics, with a focus on risk information.

Table of Contents

Acknowledgments ix

Preface xi

Chapter 1 Prescription Drug Information For Consumers 1

Chapter 2 Welcome to a Prescription Drug Site 29

Chapter 3 Government-Sponsored Organizations 53

Chapter 4 Information Companies and TV-Related Sites 57

Chapter 5 Entering a Health Service Portal 77

Chapter 6 In the Brand's Den 83

Chapter 7 Social Media 101

Chapter 8 A Prescription for Change 131

Chapter 9 How to Use a Prescription Drug Website 151

References 167

Index 185

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