Outshine the competition in any interviewing situation with the unique, presentation-based approach to job interviews found only in Kramer's ACTIVE INTERVIEWING: BRANDING, SELLING, AND PRESENTING YOURSELF TO WIN YOUR NEXT JOB. This unique book provides the strategies and tools today's job candidate needs to ensure confidence and success in any job interview. Rather than focusing on the typical interview suggestions, such as dress, handshakes, or answering questions, this book focuses on higher level interview strategies, including company research, personal branding, interviewing presentation and sales, developing strategic action plans and follow-through. Job interviewees learn how to apply proven sales strategies to the interview process in any the industry, particularly for professional-level positions. This is the only interview book that not only demonstrates a powerfully persuasive presentation approach but also integrates an online interactive tool. Each new book includes an online subscription to interviewbest.com with interview presentation tools that visually communicate how the job candidate's unique skills make him or her the best choice for the job. ACTIVE INTERVIEWING: BRANDING, SELLING, AND PRESENTING YOURSELF TO WIN YOUR NEXT JOB is the first book to put today's job candidate in the position to drive the interview process and secure the job.