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Taylor & Francis
An Introduction to Political Communication / Edition 6

An Introduction to Political Communication / Edition 6

by Brian McNairBrian McNair
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An Introduction to Political Communication explores the relationship between politics, the media and democracy in the UK, the USA and other contemporary societies. Brian McNair examines how politicians, trade unions, pressure groups, non-governmental organizations and terrorist organizations make use of the media. Separate chapters look at political media and their effects, the work of political advertising, marketing and public relations and the communication practices of organizations at all levels, from grassroots campaigning through to governments and international bodies.

Recent developments covered in the new edition include:

* the re-election of New Labour in 2001
* the changes in government information and communication policy introduced by the Blair administration since 1997
* the 2000 election of George W. Bush in the United States
* the NATO interventions in Kosovo and the former Yugoslavia
* the implications for international political communication of September 11
* the emergence of Al-Quaida and the war on terror.

Product Details

ISBN-13: 9780415739429
Publisher: Taylor & Francis
Publication date: 07/11/2017
Series: Communication and Society Series , #5
Edition description: Revised
Pages: 266
Product dimensions: 6.25(w) x 9.25(h) x (d)

About the Author

Brian McNair is Professor of Journalism, Media and Communication at Queensland University of Technology. He is the author of fourteen books, including Communication and Political Crisis (2016), Cultural Chaos (2006), Journalists in Film (2010) and Politics, Media and Democracy in Australia (with Flew et al., 2017).

Table of Contents

List of illustrations ix

Preface and acknowledgements x

Preface to sixth edition xiii

Part I Politics in the age of mediation 1

1 Politics in the age of mediation 3

2 Politics, democracy and the media 17

3 The effects of political communication 33

4 The political media 51

5 The media as political actors 79

Part II Communicating politics 99

6 Party political communication I: Advertising 101

7 Party political communication II: Political public relations 137

8 Pressure-group politics and the oxygen of publicity 172

9 Political communication in a globalised world 195

10 Conclusion: mediated politics and the democratic process 227

Notes 232

Bibliography 238

Index 247

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