...and Death Came Third!

...and Death Came Third!

by Andy Lopata, Peter Roper

Paperback(2nd Revised ed.)

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Overview

...and death came third! The definitive guide to networking and speaking in public. Do you dread going to networking events? Do you hide at the back of the room when you have the opportunity to present your business? In 1984 a New York Times Survey on Social Anxiety placed death third in the list of people's biggest fears. The top two responses were walking into a room full of strangers and speaking in public. Facing these two fears head on, '...and death came third!' rocketed straight to Number Two on the Amazon UK bestseller lists on publication of its First Edition in 2006. Since then thousands of people have turned to its pages to help them network and present with much more confidence. In this updated second edition you can discover how to: Walk into a networking event and approach people with CONFIDENCE, STRUCTURE a talk so that you can get your key message across POWERFULLY, ENGAGE people in conversation and get them interested in YOU, FOCUS on the results you want from networking and achieve them EASILY, STAND and speak with CONVICTION and AUTHORITY and much, much more...Brought to you by Andy Lopata, Business Networking Strategist and Peter Roper, The Natural Presenter.

Product Details

ISBN-13: 9781907722301
Publisher: Panoma Press Limited
Publication date: 04/27/2011
Edition description: 2nd Revised ed.
Pages: 280
Product dimensions: 5.50(w) x 8.50(h) x 0.59(d)

About the Author

Labelled ‘Mr Network’ by The Sun, The Financial Times called Andy Lopata ‘one of Europe’s leading business networking strategists’. The co-author of two books on networking, Andy is a regular columnist for the US magazine ‘The National Networker’, as well as being quoted in national press, including The Sunday Times and The Guardian. Andy’s third book is being published by FT Prentice Hall in September 2011. For eight years, Andy was Managing Director of Business Refer- ral Exchange, one of the UK’s leading referral-focused network- ing organisations. Andy is a former vice-president of the Professional Speakers Association.

A Fellow and Past President of the Professional Speaking As- sociation, Peter is claimed by many to be the UK’s leading expert in ‘Natural Presentation’. He has presented to well over 400,000 people internationally and for a wealth of different organisations. Peter specialises in working with both individuals and organisa- tions to enhance and enrich business development skills. Peter had a very successful corporate career with organisations such as Lombard North Central and Arval PHH. After being awarded Sales Executive of the year for a consecutive 6 years he went on to become the youngest ever Divisional Director of PHH reporting to the European Board. Peter created a strategic Division with a turnover in excess of £38 Million, employing over 200 people and winning numerous national awards. From 1996, Peter went on to establish four new businesses of his own; two of which he says have been fantastic failures - and fortunately two others which have been stunning successes! During his career he has learned the power of essential business development, networking and presentation skills, which apply to any career-path. Based in rural Shropshire, Peter is the “Honorary Chairman” of the family business Positive Ground Ltd.

Table of Contents

Praise for the first edition of ...and death came third!
Acknowledgements
Foreword to the First Edition
Introduction
THE ART OF NETWORKING
What is ‘Networking’?
THREE TIPS
TIP 1 Be Courageous
Fear of rejection
Dip your toe into the water
The power of introduction
The host with the most
Talking to plants
Approaching groups
A minute to win it
Approaching celebrities
TIP 2 Be Committed
Does your phone ring by itself?
Do you know what success looks like?
Goal setting for networking
Intangible rewards
Planning for the meeting
Be in the room
Developing rapport
Do what you say you are going to do
Be selective with your card
Make the connection
Write things down
The why, what and how
TIP 3 Be patient
‘Quality People’
Avoid preconceptions
The six degrees of separation
You don’t know who they know
THREE TOOLS
TOOL 1 Pursue the relationship, not the sale
Finding the flow
It’s OK to talk about football!
Conversation starters
Flying high
Networking is about people
Listening for people
Trust
TOOL 2 People are interested in people who are interested in them
Send your elevator pitch to the basement!
Asking the right questions
Controlling the situation
Would you like some advice?
Connectivity = Attractiveness
Stay in touch
Breaking out of your comfort zone
Meaning it
TOOL 3 Ask for what you want
Avoiding preconceptions
Invite further questions
Be passionate
Don’t be a ‘loner’
Timing
It’s how you ask
Spell it out
Paint a picture
How do you eat an elephant?*
Who do you know who...?
Pause ‘til it ................hurts
Problem, solution, benefit
Tell a story
THREE TECHNIQUES
TECHNIQUE 1 Planning your strategy
Know what you want to achieve
Building synergies
Meeting your commitments
Making the most of the time
Who do you want to talk to?
Saying what others need to hear
TECHNIQUE 2 Making an impression
Make an impact
Be positive
Remembering names
Wearing badges
Feeling crowded?
Networking with different sexes
Being heard
Be ready for the opportunity to speak
TECHNIQUE 3 Keeping in touch
Keeping records
No excuses
Don’t send junk
After the first follow–up
Writing the news
Pick up the phone and meet in person
Ask for feedback
BE SOCIAL
Networking effectively
THE ART OF SPEAKING IN PUBLIC
What’s so important about being able to speak in public?
FIVE TIPS
TIP 1 Be in the moment
Bored, scared or brilliant?
Speak for your audience
Speak for yourself
Energise before opening
TIP 2 Be yourself
Leave your title at your desk
What makes you YOU?
People buy people
TIP 3 Understand your purpose
The information presentation
To educate your audience
The ‘Turn’
To convince someone
To get a decision
TIP 4 Be results focused
Anyone can talk
Know your stuff
Know what you want
TIP 5 Be a giver
Include them in
Present and stay...
FIVE TOOLS
TOOL 1 Why?
What’s in it for the audience?
What’s in it for you?
What are the benefits to the audience to listen to you?
Understand why you have been asked to speak
Understand why you!
Five simple tips to help you understand ‘why you?’
TOOL 2 Point!
Understand the key message first
Split the key message into the relevant parts
Make one key point per part
List them together and see if they make sense
If not, go back to the first item in this list!
Five simple tips to help you get your point across
TOOL 3 Close
Practise saying why you’re speaking and say thank you
Use the rhythm of threes
Look in the mirror and see if your close gives you the effect you want
Practise this more than any other area!
Give yourself a time limit
Five simple tips to help you close well
TOOL4 Open
Say why you are there!
Pose a question
Start with a relevant story
Set the scene
Say something controversial
Five simple tips to help you open your presentation
TOOL 5 Body
Have a supermarket approach
Relax and get into the swing
Don’t stick to one format
Put everything in – then massage it!
Use handouts to give information
Five simple tips to help you work your body
FIVE TECHNIQUES
TECHNIQUE 1 Believe in you!
TECHNIQUE 2 For the audience
TECHNIQUE 3 Build a relationship
TECHNIQUE 4 Know your lines
TECHNIQUE 5 Speaking effectively
The natural speaker
Bibliography and Useful Further Reading
About The Authors
Andy Lopata
Peter Roper
So, You Want to Know More...?

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