Attitudes and Persuasion

Attitudes and Persuasion

by Philip Erwin

Paperback(New Edition)

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Attitudes and Persuasion provides an up-to-date overview of the crucial role that attitudes play in our everyday lives and how our thoughts and behaviour are influenced. The nature, function and origins of attitudes are examined, and a review of how they can be measured is given. The book addresses complex questions such as whether we always behave in accordance with our attitudes and what factors may influence us to change them.

Product Details

ISBN-13: 9780415196222
Publisher: Taylor & Francis
Publication date: 08/16/2001
Series: Psychology Focus Series
Edition description: New Edition
Pages: 166
Product dimensions: 5.50(w) x 8.50(h) x 0.50(d)

About the Author

Phil Erwin has taught and researched in social psychology for over 20 years. He has written numerous journal articles and two previous books. He is currently Head of Psychology at the University of North London.

Table of Contents

Attitudes: Definitions and Theories. Origins of Attitudes. Measuring Attitudes. Attitudes and Behaviour. Changing Attitudes. Contemporary Theories of Persuasion.

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