Authority Selling: Opening More Doors to Closing More Business

Authority Selling: Opening More Doors to Closing More Business

by Mike Saunders MBA


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In this book you will not find sales scripts or how to overcome objections, there are plenty of other books that cover that. What you will find, is an amazing interactive experience where you will learn specific strategies and concepts and then at the end of each module, you will have an exercise to do that will take your learning deeper. This is a weekend retreat in a book!You will implement tactics that will build and launch your platform of Authority Positioning to separate yourself from your competition so that you become the obvious choice. Authority Selling™ includes concepts based on cutting-edge research by social psychologists and infused with marketing psychology principles of: Authority, Social Proof, Scarcity and others taught by Dr. Robert B. Cialdini in his groundbreaking book: "Influence: The Psychology of Persuasion." To separate yourself from your competitors you must stand out. This can take on many different forms, but the most effective way is to stand out for being a credible Influence and Authority in your field.Research conducted by American social psychologist, Stanley Milgrim discovered "The marketplace will blindly believe the words of an expert." The power of this Milgram's Law is that you can become THE expert even if you are starting out from scratch, BUT you must know how to leverage this law with one from George Zipf. Zipf's Law says that "your ideal clients intentionally narrow their choices to those who are on top."You must understand how to leverage Milgram's Law and Zipf's Law along with your Authority Positioning Portfolio so that you can create a virtual "blockade" around your business to dramatically reduce your competitors from competing against you. Your prospects do not know what you know about your industry. Period. So when you can pre-frame your expertise with educational pieces of content from a radio or podcast interview, media mentions in news stories or the fact that you are a published author on the exact topic your target audience is in need of are pre-framed immensely with Authority Positioning! Based on the NLP concept of Framing, a "Pre-Frame" is a powerful approach that allows you to strategically and subtlety let your target audience know what is going to happen and how they should think about it. When this is done in advance of them connecting with you, whether days or minutes, you are positioned as a credible Authority.Using this approach, you have the unique ability to use this science of setting your prospect's buying behavior so that they make a buying decision in favor of YOU!

Product Details

ISBN-13: 9781537648675
Publisher: CreateSpace Publishing
Publication date: 09/12/2016
Pages: 164
Product dimensions: 6.00(w) x 9.00(h) x 0.35(d)

About the Author

I am the Authority Positioning Coach and creator of the Authority Selling™ System. I also am a Talk Show Host at Business Innovators Radio Network interviewing entrepreneurs and business professionals in a variety of industries.

My Team helps you build your "Authority Positioning Portfolio" which will help you become recognized as an Expert in your field because this credibility brings with it great opportunity! From speaking, generating quality referrals, commanding higher fees to closing more sales faster.

Whether it is a powerful authority news release in the press, being interviewed on a respected business online podcast or radio show or getting your 1st book published on Amazon, WITHOUT writing a word and running a powerful Best-Seller will be seen as an expert which opens more doors to closing more business!

Mike Saunders, MBA
Business Strategist | Marketing Fanatic

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