Herrmann, a professor of marketing, Brenner, a professor of information management, and Stadler, the CEO of Audi, explore how driverless cars will change people’s lives, the automotive and technology industry, environmental protection, the economy, legal and regulatory conditions, and other aspects of the world. They discuss facts about human driving, trends and disruptive technology related to mobility, the history and different levels of autonomous driving, economic aspects, and development phases; the technology of autonomous driving, including digitized and connected cars and cybersecurity and data privacy; the arena of autonomous driving, including areas of current use and the stakeholders and players involved; customers and their mobility behavior and expectations, as well as use cases, whether autonomous driving can fail, and product positioning; framework conditions for autonomous driving, including protection and liability, norms and standards, and ethics and morals; the impact on vehicle design, human-machine interaction, time, cost, and safety; the impact on companies and their business models, value chains, the sharing economy, and the insurance industry; the impact on society in the areas of work and welfare, competitiveness, emerging societies, and urban development; and the actions needed by the auto industry and government to manage the transition.
