Staples outlines a nine-step approach that anyone can use to launch their product or service without having to invest a fortune.
Case studies featured in the book include how Shareability launched ROC Headphones, a multi-million dollar global brand, with a viral video of Cristiano Ronaldo in disguise without spending a nickel on traditional advertising; how they used babies to create the most successful social video ever about the Olympic Games; how they propelled a small pet food company from obscurity to an IPO on the power of two viral videos; and how they helped Cricket Wireless become the most shared brand in the wireless space beating telco powerhouses like Verizon, AT&T and Sprint.
|Sold by:||Houghton Mifflin Harcourt|
|File size:||10 MB|
About the Author
JOSH YOUNG has cowritten twenty books, including five New York Times bestsellers and two Los Angeles Times bestsellers.
TIM STAPLES is an entrepreneur at the forefront of content and digital marketing. He is the co-founder and CEO of Shareability, a company that uses content, data and technology to drive explosive growth for major brands like AT&T, Hyatt, and the Olympics and major celebrities like Cristiano Ronaldo, John Cena and Leonardo DiCaprio. Shareability is known for creating some of the biggest viral successes of the past five years, reshaping how brands communicate and engage with their customers. In 2016, Staples was named one of “11 Innovators Who Are Disrupting Hollywood” by The Wrap.
JOSH YOUNG is a best-selling author whose work spans entertainment, science, law, natural history, business, politics and sports. Previously, he was a contributing editor at George magazine, The New York Times, and Esquire, and the host of “Screening Room” on the Discovery Times Channel.
Table of Contents
Introduction: Nobody Cares vii
Rule 1 Be Shareable 1
Rule 2 Understand the Science 21
Rule 3 Focus on Value 43
Rule 4 Find Your Voice 57
Rule 5 Crush the Headline 83
Rule 6 Ride the Wave 103
Rule 7 Flip the Script 121
Rule 8 Know Your Platforms 137
Rule 9 Test Before You Invest 185
Epilogue: Finding Your Way with the New Rules 209
About the Authors 230
Most Helpful Customer Reviews
Ok, so I bought it on Apple Books because that's where I read mine, but I know a lot of people buy books on Barnes & Noble so I thought I'd make a recommendation here as well. It's simple: Buy this book! That's it. It's a fun and easy read, but its jam-packed with great personal observations about digital marketing and how to use the power of social media, especially Facebook, Instagram and YouTube but also all the there platforms to build your audience and promote your brand. Well worth your hard earned dollar and I cannot recommend it enough.