Break Through the Noise: The Nine Rules to Capture Global Attention

Break Through the Noise: The Nine Rules to Capture Global Attention

by Tim Staples, Josh Young

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Overview

The odds of getting a video onto YouTube’s front page are 1-in-2,000,0000, but Tim Staples, founder and CEO of Shareability, knows how to make the algorithms of Youtube, Google, Facebook and Instagram work for you – and he has the results to prove it, with a thriving business that has gotten their videos onto YouTube’s front page an amazing 25 times. Here he shows savvy marketers, entrepreneurs, and online celebrity wannabes how they, too, can develop clever videos that amass millions of views.

Staples outlines a nine-step approach that anyone can use to launch their product or service without having to invest a fortune.
 
Case studies featured in the book include how Shareability launched ROC Headphones, a multi-million dollar global brand, with a viral video of Cristiano Ronaldo in disguise without spending a nickel on traditional advertising; how they used babies to create the most successful social video ever about the Olympic Games; how they propelled a small pet food company from obscurity to an IPO on the power of two viral videos; and how they helped Cricket Wireless become the most shared brand in the wireless space beating telco powerhouses like Verizon, AT&T and Sprint.

Product Details

ISBN-13: 9781328618603
Publisher: HMH Books
Publication date: 07/09/2019
Sold by: Houghton Mifflin Harcourt
Format: NOOK Book
Pages: 224
Sales rank: 182,485
File size: 10 MB

About the Author

TIM STAPLES is the cofounder and CEO of Shareability, the social media company famous for creating some of the biggest viral video successes of the past five years.

JOSH YOUNG has cowritten twenty books, including five New York Times bestsellers and two Los Angeles Times bestsellers.
TIM STAPLES is an entrepreneur at the forefront of content and digital marketing. He is the co-founder and CEO of Shareability, a company that uses content, data and technology to drive explosive growth for major brands like AT&T, Hyatt, and the Olympics and major celebrities like Cristiano Ronaldo, John Cena and Leonardo DiCaprio. Shareability is known for creating some of the biggest viral successes of the past five years, reshaping how brands communicate and engage with their customers. In 2016, Staples was named one of “11 Innovators Who Are Disrupting Hollywood” by The Wrap.
JOSH YOUNG is a best-selling author whose work spans entertainment, science, law, natural history, business, politics and sports. Previously, he was a contributing editor at George magazine, The New York Times, and Esquire, and the host of “Screening Room” on the Discovery Times Channel.

Table of Contents

Introduction: Nobody Cares vii

Rule 1 Be Shareable 1

Rule 2 Understand the Science 21

Rule 3 Focus on Value 43

Rule 4 Find Your Voice 57

Rule 5 Crush the Headline 83

Rule 6 Ride the Wave 103

Rule 7 Flip the Script 121

Rule 8 Know Your Platforms 137

Rule 9 Test Before You Invest 185

Epilogue: Finding Your Way with the New Rules 209

Acknowledgments 217

Index 221

About the Authors 230

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Break Through the Noise: The Nine Rules to Capture Global Attention 5 out of 5 based on 0 ratings. 1 reviews.
UJVB 11 months ago
Ok, so I bought it on Apple Books because that's where I read mine, but I know a lot of people buy books on Barnes & Noble so I thought I'd make a recommendation here as well. It's simple: Buy this book! That's it. It's a fun and easy read, but its jam-packed with great personal observations about digital marketing and how to use the power of social media, especially Facebook, Instagram and YouTube but also all the there platforms to build your audience and promote your brand. Well worth your hard earned dollar and I cannot recommend it enough.