Broccoli and Desire: Global Connections and Maya Struggles in Postwar Guatemala

Broccoli and Desire: Global Connections and Maya Struggles in Postwar Guatemala

by Edward F. Fischer, Peter Benson


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This book takes a surprising look at the hidden world of broccoli, connecting American consumers concerned about their health and diet with Maya farmers concerned about holding onto their land and making a living.

Compelling life stories and rich descriptions from ethnographic fieldwork among supermarket shoppers in Nashville, Tennessee and Maya farmers in highland Guatemala bring the commodity chain of this seemingly mundane product to life. For affluent Americans, broccoli fits into everyday concerns about eating right, being healthy, staying in shape, and valuing natural foods. For Maya farmers, this new export crop provides an opportunity to make a little extra money in difficult, often risky circumstances. Unbeknownst to each other, the American consumer and the Maya farmer are bound together in webs of desire and material production.

Product Details

ISBN-13: 9780804754842
Publisher: Stanford University Press
Publication date: 06/13/2006
Edition description: 1
Pages: 224
Sales rank: 1,048,437
Product dimensions: 6.00(w) x 9.00(h) x 0.70(d)

About the Author

Edward F. Fischer is Associate Professor of Anthropology and Director of the Center for Latin American and Iberian Studies at Vanderbilt University. His publications include Maya Cultural Activism in Guatemala (1996), Cultural Logics and Global Economies: Maya Identity in Thought and Practice (2001), and Tecpán Guatemala: A Modern Maya Town in Global and Local Context (2002). Peter Benson is a Ph.D. candidate in the Department of Anthropology at Harvard University.

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