One option that keeps coming up on your radar is Networking. Those get-togethers that you see advertised in associations you have joined, or would like to join, seem to have the answer. You have done what you consider networking before - meeting people and swapping business cards. This has offered up a few sales now and again, but IT'S NOT ENOUGH.
Then you have an 'aha' moment and decide that for the next year, you will discipline yourself to attend more of those meetings, really work the people there, make the desperately-needed sales, and fatten your bank account. In fact, why didn't you think of doing this before your business slumped? Were you dumb, fat and happy?
Your NEW RESOLUTION is: GO FORWARD and SELL more by NETWORKING more!
From your perspective, Networking is both easy and a cure-all for sales.
However, the bottom line of this book is -
Networking is NOT selling to a captive audience on the first meeting!!! The experienced professionals in this book will teach you that THIS DOES NOT WORK!!!
There are successful methods for networking that have evolved and flourished through the research and practice of mentors like Dr. Ivan Misner - a world-renowned practitioner and teacher of Networking. So, while your instincts are right that this is a great idea, you will now learn the proven secrets of 'what works' as you read about the tested methods of Dr. Misner and other leading
Networking experts in the business world.
From this book, you will learn how to master Networking and truly INCREASE YOUR SALES.......... (which was your idea in the first place).