The Business of Studio Photography is packed with proven strategies for starting a new studio or improving an existing oneand now this classic book has been thoroughly updated and revised for the new digital-imaging era. Expert advice on every aspect of running a studio is featured: location, financing, equipment, digital shooting, proofing, and ordering; marketing, Web advertising, public relations and self-promotion; pricing, negotiating with labs, selling to the wedding, portrait, school, commercial, and art photography markets; digital imaging, business plans, and more. Equipment checklists and sample business forms, plus full resource lists for websites, magazines, and books are included.
|Edition description:||Third Edition|
|Product dimensions:||6.00(w) x 8.90(h) x 1.00(d)|
About the Author
Edward R. Lilley has run a successful photography studio for more than 30 years. The former president of the New England chapter of the Professional Photographers of America, and a founder of Professional Photographers of Cape Cod, he lives in Harwich Port, Massachusetts.