Captains Of Consciousness Advertising And The Social Roots Of The Consumer Culture

Captains Of Consciousness Advertising And The Social Roots Of The Consumer Culture

by Stuart Ewen

Paperback(25TH ANNIVERSARY)

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Overview

Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century. For this new edition Stuart Ewen, one of our foremost interpreters of popular culture, has written a new preface that considers the continuing influence of advertising and commercialism in contemporary life. Not limiting his critique strictly to consumers and the advertising culture that serves them, he provides a fascinating history of the ways in which business has refined its search for new consumers by ingratiating itself into Americans' everyday lives. A timely and still-fascinating critique of life in a consumer culture.

Product Details

ISBN-13: 9780465021550
Publisher: Basic Books
Publication date: 06/01/2001
Edition description: 25TH ANNIVERSARY
Pages: 272
Product dimensions: 5.00(w) x 7.90(h) x 0.70(d)

About the Author

Stewart Ewen is professor of media studies and chair of the Department of Communications at Hunter College. He is also a professor in the Ph.D. programs in history and sociology at the City University of New York Graduate Center. He is the author of the acclaimed Captains of Consciousness, Channels of Desire, and All Consuming Images, the last of which provided the basis for Bill Moyers's award-winning PBS series The Public Mind. He lives in New York City.

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