Classified Ad Techniques

Classified Ad Techniques

by Classified Ad Techniques

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Overview

INTRODUCTION

We all know the benefits of having a MySpace page and a Web site to help get the word out about your online business or product. But the reality is, before people can come familiar with you and the product you are marketing, join your mailing list and buy your product, you have to find ways to promote your online presence.

Online classified ads Web sites have been around since the mid 1990's. While, these days, there are so many ways to advertise online, millions of people still visit classified ads sites every, single day.

You could be using online classifieds to do such things as:

• Sell digital and physical products
• Build a mailing list
• Bring traffic to your site
• Test ads (for free)
• Link building

Within this e-book you will learn effective ways to an international following by marketing yourself simply by posting eye-catching ads all over the Web.

The benefits of doing this sort of DIY, guerilla marketing can cause a ripple effect beyond your original expectations. You can spend a couple of hours a week posting online and be reaping the benefits for weeks and months after.

Also:

• You are in complete control of your marketing plan
• You can use the money you are saving for important offline marketing
• You can do it at your own convenience
• You will be easily reaching people who are specifically searching for information about your product
• If you don't want to write ads or post them yourself, you can hire someone else to do it for you and the cost would still be cheaper than other forms of advertising

How much will it cost to, potentially, bring thousands of people worldwide to your Web site?
It's completely free.

For the record, we are about to lay out the various methods professional ad posters use. We do not condone posting in a way that would be considered breaking the guidelines of any Web site.

Don't worry. You don't have to be an experienced writer or a skilled graphic artist to create ads that will get you noticed. Within less than 30 minutes you can have your ad created and be running live.

Are you ready to learn how to tap into this unlimited advertising resource? Then let's begin.

7 TIPS ON WRITING ADS THAT WILL GET ATTENTION
Great ads are made, not born.
Effective advertising doesn't always use "grammatically correct" English. They use short sentences and fragments.
They convince you to buy or act, and buy and act now. Period.
They talk about benefits, not features. They sell on emotion and reinforce the decision to buy with logic.
They paint a compelling picture and irresistible offer that leads the reader to action. And if it doesn't, then you drop that ad like a hot potato and go with one that does.
1. Focus on Them, Not You
When someone reads your ad, the one thing he will be wondering from the start is: “What’s in it for me?”
And if your ad doesn’t tell him/her, they'll move on quickly.
When writing your copy, it helps to think of it as writing a letter to an old friend. In fact, picture a friend who most closely fits the profile of the kind of person whose attention you want to attract. What would you say to convince this friend to try your product? How would you target my friend’s objections and beliefs to help my cause?
When you’re writing to a friend, you’ll use the pronouns “I” and “you.” When trying to convince your friend, you might say, “Look, I know you think you’ve bought a lot of ebooks lately, but you should know that…”
2. Emphasize Benefits, Not Features
What are features? They are descriptions of what qualities your product possesses. As an example, here are some features of an ebook could have:
• 40 pages
• Full color
• 8 x 11
- 9 -

HOW TO SELL MORE, PROMOTE YOUR BUSINESS, &
BUILD A MAILING LIST
USING CRAIGSLIST
AND OTHER CLASSIFIED ADS WEB SITES
• High resolution
• PDF format
And what are benefits? They are what mean the most to the reader and appeal to that all-important question, “What’s in it for me?”
Examples of benefits found within an ebook about weight loss would be:
• Consistent weight loss
• Feel healthier
• More energy
• Gain more self-confidence
• Change your outlook on food
3. Push Their Emotional Hot Buttons
This is where research really pays off. In order to push those buttons, you need to first know what they are.
Once upon a time, many years ago, a young man walked into a Chevrolet dealer’s showroom to check out a Chevy Camaro. He had the money, and...

Product Details

BN ID: 2940014673150
Publisher: Altantic eBooks
Publication date: 07/05/2012
Sold by: Barnes & Noble
Format: NOOK Book
File size: 162 KB

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