Console Wars: Sega, Nintendo, and the Battle That Defined a Generation

Console Wars: Sega, Nintendo, and the Battle That Defined a Generation

by Blake J. Harris

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Overview

Following the success of The Accidental Billionaires and Moneyball comes Console Wars—a mesmerizing, behind-the-scenes business thriller that chronicles how Sega, a small, scrappy gaming company led by an unlikely visionary and a team of rebels, took on the juggernaut Nintendo and revolutionized the video game industry.

In 1990, Nintendo had a virtual monopoly on the video game industry. Sega, on the other hand, was just a faltering arcade company with big aspirations and even bigger personalities. But that would all change with the arrival of Tom Kalinske, a man who knew nothing about videogames and everything about fighting uphill battles. His unconventional tactics, combined with the blood, sweat and bold ideas of his renegade employees, transformed Sega and eventually led to a ruthless David-and-Goliath showdown with rival Nintendo.

The battle was vicious, relentless, and highly profitable, eventually sparking a global corporate war that would be fought on several fronts: from living rooms and schoolyards to boardrooms and Congress. It was a once-in-a-lifetime, no-holds-barred conflict that pitted brother against brother, kid against adult, Sonic against Mario, and the US against Japan.

Based on over two hundred interviews with former Sega and Nintendo employees, Console Wars is the underdog tale of how Kalinske miraculously turned an industry punchline into a market leader. It’s the story of how a humble family man, with an extraordinary imagination and a gift for turning problems into competitive advantages, inspired a team of underdogs to slay a giant and, as a result, birth a $60 billion dollar industry.

Product Details

ISBN-13: 9781483004242
Publisher: Blackstone Audio, Inc.
Publication date: 05/13/2014
Product dimensions: 5.20(w) x 5.70(h) x 1.80(d)

About the Author

Blake J. Harris is a writer and filmmaker based out of New York. He is currently codirecting the documentary based on this book, which is being produced by Scott Rudin, Seth Rogen, and Evan Goldberg. He will also serve as an executive producer on Sony's feature-film adaptation of Console Wars.


Fred Berman has won several AudioFile Earphones Awards as well as the prestigious Audie Award for best narration. He is an actor of theater, film, and television whose credits include Broadway's The Lion King, Law & Order, and Directing Eddie, among others. He was featured in Entertainment Weekly for his work on the Walking Dead audiobook series.

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Console Wars: Sega, Nintendo, and the Battle that Defined a Generation 4.1 out of 5 based on 0 ratings. 15 reviews.
LTabak1 More than 1 year ago
When I saw the first notices for Blake Harris’s new book, Console Wars, about the battles between Sega, Nintendo and Sony in the 1990s, I immediately flashed back to my own console wars. My elder son was born in 1987, the year after Nintendo launched its first gaming platform, NES, with its addictive new game, Super Mario Brothers. He was three when the first Game Boy hit the shelves. By five, he was begging for both. Regularly, obsessively, unrelentingly. For years. As this encyclopedic recap details, my son was part of a huge new, rapidly growing industry. The book, the result of hundreds of interviews, focuses on the executives at Sega and Nintendo and their often frantic efforts to keep up with the competition and the rapidly shifting technology. While not everyone will be intrigued by the weight of detail, much of it peripheral to the central strains of the story, it's chock full of revelations. For instance, who recalls that in 1990 only 15% of American homes had a computer, while close to 30% had a Nintendo console? The central character, and one supposes source, for the book is Sega executive Tom Kalinske, a former Mattel executive who had helped put Barbie into pink bedrooms everywhere. He steps into what seems an impossible task: competing with the lock hold Nintendo has on the industry, with some 90% of the U.S. market cornered. Nintendo has the best game developers under exclusive contract, retailers in thrall by constricting supply below demand, and the iconic characters of the decade with Mario and his cohorts. The bulk of the story is how Kalinske and his carefully chosen colleagues wrest market share from Nintendo until they actually crown Sega and Sonic the Hedgehog number one. But not for long. As Console Wars expresses again and again, nothing is for long in the fickle world of consumer electronics where today’s hot product is tomorrow’s museum piece.
flapjackashley More than 1 year ago
I have to admit. I thought I knew everything about the fabled 16-bit Video Game Console War between Nintendo and Sega, but this book proved me wrong. There is such a wealth of new information as well as fresh and candid interviews that this is a game lover's dream. And the biggest surprise? Nintendo wasn't Sega of America's biggest opponent. Amazing read and very highly recommended.
Anonymous More than 1 year ago
It was really great to hear the stories of my generation. I can remember having Genesis and Super Nintendo in my house. The author really captured the era greatly. If you are into video games this is the book for you. Well written and read like a novel.
Anonymous More than 1 year ago
Indispensable book if you want to know the origin of Sega and it's fight to the end against Nintendo.
Anonymous More than 1 year ago
Amazing
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Goodgoodgoodgood!!!!
Anonymous More than 1 year ago
This is my all time favorite booof all time growing up with the genisis
Anonymous More than 1 year ago
Stop leaving random posts that say that!
Anonymous More than 1 year ago
Woooo0o!
Anonymous More than 1 year ago
Kiss hand