Contemporary Tourism: An International Approach

Contemporary Tourism: An International Approach

by Chris Cooper

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Overview

The study of tourism and indeed the tourism industry is changing constantly. A contemporary understanding of tourism requires the use of contemporary approaches and a multi-disciplinary frame of reference. Contemporary Tourism: an international approach presents a new and refreshing approach to the study of tourism, by utilizing an approach to managing, marketing and developing tourism that goes well beyond the popular conception of tourism as holiday travel. Instead, it takes a product-orientated approach to illustrate how products and the 'temporary' experiences of tourists should be understood from the perspective of tourism firms and organizations.

By considering issues such as the experience economy, the changing world order, destination marketing, tourism ethics, pro-poor tourism risk and climate change, Contemporary Tourism: an international approach highlights the ongoing threats from terrorism, health scares faced by the tourism industry, and related security and risk management strategies. It also takes a unique perspective of tourism within the services context, studying the unavoidable overlap between the tourism and hospitality industries and their interaction. The book is divided into five sections to reflect a contemporary approach to understanding the tourism system: Contemporary Tourism Systems, The Contemporary Tourist, The Contemporary Tourism Destination, The Contemporary Tourism Industry, Tourism Futures.

Each chapter has a thorough learning structure including chapter objectives, examples, discussion points, self-review questions, checklists and case studies. Cases are both thematic and destination-based and always international, and are used to emphasizethe relationship between general principles and the practice of tourism looking at areas such as business and special interest tourism and the role of technology. Accompanying the text is an authoritative and thorough set of online resources to guide the reader through the topic area including material for both students and lecturers.

About the Author:
Chris Cooper is Foundation Professor of Tourism Management and Head of the School of Tourism at The University of Queensland

About the Author:
C Michael Hall is Professor of Marketing in the Department of Management, University of Canterbury, New Zealand

Product Details

ISBN-13: 9781911396765
Publisher: Goodfellow Publishers
Publication date: 11/21/2018
Pages: 388
Product dimensions: 6.50(w) x 1.50(h) x 9.50(d)

Table of Contents


List of figures     xi
List of tables     xiii
Acknowledgements     xv
Contemporary Tourism Systems
Contemporary tourism systems     3
Introduction     4
The service dimension of tourism     4
The tourism system     6
Who are the tourists?     13
Contemporary perspectives     18
Approach of this book     19
Chapter overview     21
Self-review questions     22
Recommended reading     22
Recommended web sites     23
Contemporary tourism product markets     25
Introduction     26
Tourism products     26
Experiences as tourism products     29
Tourism markets     34
Tourism product markets     36
Creating product markets: market stories     38
Interactions and exchanges in product markets     44
Chapter overview     44
Self-review questions     46
Recommended reading     47
Recommended web sites     47
The Contemporary Tourist
Contemporary tourists, tourist behaviour and flows     51
Introduction     52
Internationaltravel movement     53
The stability of tourism: tourism inertia     58
Distance as a determinant of the flows and patterns of contemporary tourism     59
Describing tourism     62
Micro-scale approaches     67
Meso-level accounts of tourism     70
Chapter overview     72
Self-review questions     73
Recommended reading     73
Recommended web sites     74
Contemporary tourism marketing     77
Introduction     78
Definitions and contemporary tourism marketing approaches     78
Evolution towards a services marketing approach     80
The contemporary marketing environment for tourism     82
The practice of contemporary tourism marketing     88
Chapter overview     104
Self-review questions     105
Recommended reading     105
Recommended web sites     106
The Contemporary Tourism Destination
Delivering the contemporary tourism product: the destination     111
Introduction: the destination concept     112
From places to destinations     112
The resource base of tourism     117
Chapter overview: Developing destinations      129
Self-review questions     131
Recommended reading     131
Recommended web sites     132
Governing the contemporary tourism product     134
Introduction     135
From government to governance     135
Multi-level governance     140
The roles of government in tourism     148
Types of regulation     152
From politics to partnership?     154
Chapter overview     156
Self-review questions     157
Recommended reading     157
Recommended web sites     158
Consequences of visitation at the contemporary destination     160
Introduction     161
Positive and negative consequences of tourism     161
Assessing the consequences of tourism     178
Chapter overview     184
Self-review questions     185
Recommended reading     185
Recommended web sites     186
Planning and managing the contemporary destination     188
Introduction     189
The development of contemporary destination planning     190
Changing approaches to destination planning     193
Five traditions of tourism planning      196
Responsibility for contemporary destination planning     203
Planning sustainable destinations and sustainable regions     209
Chapter overview     211
Self-review questions     212
Recommended reading     212
Recommended web sites     213
Marketing and branding the contemporary destination     216
Introduction     217
Contemporary destination marketing and branding     217
Destination image     223
Contemporary destination marketing strategy     226
Destination branding     229
Technology     232
Destination marketing organizations     236
Contemporary destination marketing issues     241
Chapter overview     245
Self-review questions     245
Recommended reading     246
Recommended web sites     247
The Contemporary Tourism Industry
The scope of the contemporary tourism sector     251
Introduction     252
The size and scope of the contemporary tourism industry     252
A tourism system     254
Definitions of the contemporary tourism industry     255
A partially industrialized system      257
Measuring the scale and scope of the contemporary tourism industry     258
The standard industrial classification approach     258
Tourism satellite accounts     260
Tourism employment     267
Chapter overview     268
Self-review questions     269
Recommended reading     270
Recommended web sites     270
The tourism industry: contemporary issues     272
Introduction     273
Tourism businesses     273
The globalizing contemporary tourism industry     274
Contemporary drivers of globalization     275
Tourism and the service sector     276
Managing knowledge in the contemporary tourism industry     279
The knowledge-based economy     280
Types of knowledge     280
Rethinking knowledge management for tourism businesses: the question of scale     281
The benefits of knowledge management for contemporary tourism businesses     282
Contemporary tourism industry networks     283
Tourism networks     285
Networked tourism businesses     293
Small businesses and entrepreneurship in the contemporary tourism industry     294
Contemporary tourism HR      297
Demographics and attitudes     298
Tourism jobs and working conditions     298
Managing contemporary tourism HR     300
Contemporary tourism HR management     300
Tourism HR: the impact of globalization     301
Chapter overview     303
Self-review questions     304
Recommended reading     304
Recommended web sites     305
Supporting the contemporary tourism product: service management     307
Introduction     308
Context     309
Evolution towards a 'service' mindset     310
Customer and service orientation     312
Important concepts in service management     317
Links between tourists, tourism employees and tourism business performance     325
Strategic human resource management     329
Service culture and climate     333
Measuring performance: using a balanced scorecard     334
Chapter overview     339
Self-review questions     340
Recommended reading     340
Recommended web sites     341
Tourism Futures
Tourism in the twenty-first century: contemporary tourism in an uncertain world     347
Introduction      348
Growth in international tourism versus global environmental change?     349
Winter tourism     353
Responding to change     356
Predicting change     363
Tourism and oil     364
What future for tourism?     367
Chapter overview     370
Self-review questions     370
Recommended reading     371
Recommended web sites     372
Index     375

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