Controversies in Competitive Intelligence: The Enduring Issues

Controversies in Competitive Intelligence: The Enduring Issues

Hardcover(New Edition)

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Chosen for their clear, direct relevance to scholars and practitioners in the volatile field of competitive intelligence, the 24 issues evaluated here represent the cutting edge of CI's most pressing concerns. Current, scholarly, pragmatic, and among the first of its kind, this book presents the heart of the field in a way that even the relatively uninitiated can grasp and quickly apply.

The authors cover the latest technological advances and their relation to the tools most valued by CI professionals. They also show that despite its enormous range of possibilities, CI has limits. Navigating the ever-changing organizational and marketplace environments is difficult. A key debate involves what should and shouldn't be done to maximize the beneficial power of CI. Fleisher, Blenkhorn, and the book's contributors present the crucial points of this debate. This book is perfect for practitioners seeking guidance, but also as a supplemental text for students in such courses as marketing strategy and planning, business-to-business marketing, and competitive intelligence itself.

Product Details

ISBN-13: 9781567205602
Publisher: ABC-CLIO, Incorporated
Publication date: 02/28/2003
Edition description: New Edition
Pages: 344
Product dimensions: 6.30(w) x 9.30(h) x 1.20(d)

About the Author

CRAIG S. FLEISHER holds the Odette Research Chair in the Odette School of Business and is Professor of Business Strategy and Entrepreneurship in the Odette School of Business, University of Windsor, Ontario, Canada. He is author of five books and more than 100 other publications.

DAVID L. BLENKHORN is Professor of Marketing at the School of Business and Economics, Wilfrid Laurier University, Waterloo, Ontario. He is the author of one book and numerous journal articles.

Table of Contents



Enduring External Context-Specific Issues in CI

What are teh Enduring Issues in Competitive Intelligence? by Craig S. Fleisher

What Effects Does E-Commerce Have on Competitive Intelligence Practice? by Richard C. Endrulat

Are Competitive Intelligence Practitioners Professionals? by Craig S. Fleisher

What Key Learning Should Corporate CI Specialiststs Acquire From Their Military Intelligence Counterparts? by Bryce McCandless

Should the Field be Called "Competitive Intelligence" of Something Else? by Craig S. Fleisher

Can Competitive Intelligence be Effectively Applied to Public Sector Organizations? R. Ben Wagner

Enduring Issues in CI Data Collection and Analysis

How Can CI Practitioners Avoid Over-relying on the Internet? by Gregory Windle

What are the "Best Practices" in Using Internal Organizational Sources for Competitive Intelligence? by Gregory Tombs

Why is Analysis Performed so Poorly and What Can be Done to Improve It? by Craig S. Fleisher and Babette Bensoussan

How Has the Advent of the Internet Impacted the Practice of CI? by Lisa Callaghan

Why Should Theory Matter to Competitive Intelligence Practitioners? by Conor Vibert

How Can Customer Intelligence Analysis Systems Assist in CI? by Charles H. Davis

Enduring Issues in CI Evaluation and Control

How Can We Determine Which CI Software is Most Effective? A Framework for Evaluation by Paul Nikkel

How do Companies Find the Best Balance Between the Technical and the Personal in Effective Competitive Intelligence Systems? by Jay Marteniuk

Why Do So Many Firms Fail at Competitive Intelligence? by Kestra Self

How Can Businesses Practice Competitive Intelligence on aModest Budget? by Seema Varughese and Lilly Anne Buchwitz

How Can CI Best Adapt to Organizational Change? by Kathleen LaPalme

How Does Technology Competitive Intelligence Planning Change Over Time? by Mark Lengies

Enduring Organizational Issues Associated With CI

What Types of People Perform CI Best? A Type Indicator Approach by Robin Lahey

Are There Linkages Between Theories of Intelligence and the Practice of CI? by Gregory Dilworth

How Can an Organization's Culture be Changed to Better Support CI? by Lisa Moffatt and Craig S. Fleisher

What is the Best Form of Relationship Between Competitive Intelligence and Marketing? by David L. Blenkhorn

What is the Relationship Between Competitive Intellligence and Knowledge Management? by Victor Knip

How Will These Enduring Issues in Competitive Intelligence be Resolved? by David L. Blenkhorn and Craig S. Fleisher

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