ISBN-10:
0538478926
ISBN-13:
9780538478922
Pub. Date:
11/30/2010
Publisher:
Cengage Learning
Corporate Entrepreneurship & Innovation / Edition 3

Corporate Entrepreneurship & Innovation / Edition 3

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Overview

This innovative book will be a useful and trusted reference throughout your career, no matter which company or industry you work within. CORPORATE ENTREPRENEURSHIP & INNOVATION is a one-of-a-kind book for the emerging business arena of entrepreneurship and innovation. Built on years of research and experience, the book employs a clear and informative how-to approach and features sections and chapters organized according to a summary model of the corporate entrepreneurship process. This groundbreaking book fulfills a real business need, because many executives consider entrepreneurial behavior a key to sustaining their companies' competitive advantage, but few possess genuine knowledge of the subject or understand how to apply it. The Third Edition of CORPORATE ENTREPRENEURSHIP & INNOVATION provides detailed, actionable answers to the "what," "how," "where," and "who" questions surrounding corporate entrepreneurship, giving you the knowledge and skills to take a leadership role in today's dynamic business environment.

Product Details

ISBN-13: 9780538478922
Publisher: Cengage Learning
Publication date: 11/30/2010
Edition description: New Edition
Pages: 496
Product dimensions: 7.40(w) x 9.30(h) x 1.00(d)

About the Author

Dr. Michael H. Morris holds the N. Malone Mitchell Chair in Entrepreneurship at Oklahoma State University and is head of the university's School of Entrepreneurship. Dr. Morris formerly held the Chris J. Witting Chair in Entrepreneurship in the Whitman School of Management at Syracuse University. In addition, he has led entrepreneurship programs that have been ranked consistently among the top ten by U.S. News and World Report, Fortune Small Business, and the Princeton Review/Entrepreneur Magazine. A widely published author and researcher, Dr. Morris has written seven books and more than 100 peer-reviewed academic articles.


Dr. Donald F. Kuratko (known as "Dr. K") is the Jack M. Gill Distinguished Chair of Entrepreneurship; Professor of Entrepreneurship; and Executive & Academic Director of the Johnson Center for Entrepreneurship & Innovation at the Kelley School of Business, Indiana University - Bloomington. He is considered a prominent scholar and national leader in the field of entrepreneurship, authoring over 190 articles and 30 books on aspects of entrepreneurship and corporate innovation, including one of the leading entrepreneurship books in the world today, ENTREPRENEURSHIP: THEORY, PROCESS, & PRACTICE. Dr. K was honored by his peers in Entrepreneur magazine as the #1 Entrepreneurship Program Director in the nation, as well as being selected one of the Top Entrepreneurship Professors in the United States by Fortune magazine. Professor Kuratko has been named one of the Top 50 Entrepreneurship Scholars in the world and was the inaugural recipient of the Karl Vesper Entrepreneurship Pioneer Award for his career dedication to developing the field of entrepreneurship. The Academy of Management has honored Dr. K with the Entrepreneurship Advocate Award for his contributions to the development of the discipline of entrepreneurship, and the Entrepreneurship Mentor Award for his work in the scholarly development of Ph.D. students and junior-level faculty in the entrepreneurship field.


Dr. Jeffrey G. Covin is the Samuel and Pauline Glaubinger Professor of Entrepreneurship and Professor of Strategic Management at the Kelley School of Business of Indiana University - Bloomington. In 2005, he was awarded the prestigious Entrepreneurship Mentor Award by the Academy of Management for his exemplary work in developing Ph.D. students and junior-level faculty in the entrepreneurship field. In 2008, Dr. Covin received the USASBE Award for Outstanding Research in Corporate Entrepreneurship and Strategy.

Table of Contents

Part I: BUILDING BLOCKS FOR CORPORATE ENTREPRENEURSHIP. 1. The New Entrepreneurial Imperative. 2. The Unique Nature of Corporate Entrepreneurship. 3. Levels of Entrepreneurship in Organizations: Entrepreneurial Intensity. 4. The Forms of Corporate Entrepreneurship. 5. Entrepreneurship in Other Contexts: Non-Profit and Government Organizations. Part II: CREATING THE ENTREPRENEURIAL ORGANIZATION. 6. Human Resources in the Entrepreneurial Organization: The Creative Individual. 7. Human Resources and the Entrepreneurial Organization: The Organizational Perspective. 8. Corporate Strategy and Entrepreneurship. 9. Structuring the Company for Entrepreneurship. 10. Developing an Entrepreneurial Culture. Part III: ACHIEVING AND SUSTAINING ENTREPRENEURIAL PERFORMANCE. 11. Constraints on Entrepreneurial Performance. 12. Leading the Entrepreneurial Organization. 13. Assessing Entrepreneurial Performance. 14. Control and Entrepreneurial Activity. 15. Sustaining Entrepreneurial Performance in the 21st Century Organization.

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