“Many people have written about creativity, but although they were very, very clever, they weren't actually creative. I like to think I'm writing about it from the inside.”—John Cleese
You might think that creativity is some mysterious, rare gift—one that only a few possess. But you’d be wrong. As John Cleese shows in this short, practical, and often amusing guide, creativity is a skill that anyone can acquire.
Drawing on his lifelong experience as a writer, Cleese shares his insights into the nature of creativity and offers advice on how to get your own inventive juices flowing. What do you need to do to get yourself in the right frame of mind? When do you know that you’ve come up with an idea that might be worth pursuing? What should you do if you think you’ve hit a brick wall?
We can all be more creative.
John Cleese shows us how.
|Publisher:||Crown Publishing Group|
|Product dimensions:||5.10(w) x 7.10(h) x 0.70(d)|
About the Author
Read an Excerpt
By creativity, I simply mean new ways of thinking about things.
Most people think of creativity as being entirely about the arts—music, painting theatre, movies, dancing, sculpture, etc., etc.
But this simple isn't so. Creativity can be seen in every area of life—in science, or in business, or in sport.
Wherever you can find a way of doing things that is better than what has been done before, you are being creative.
Another myth is that creativity is something you have to be born with. This isn't the case. Anyone can be creative.
When I was at school in the late forties and the fifties, no teacher ever mentioned the word creativity. Just think how extraordinary that is.
Mind you, this was partly because I did science at school—my A levels were in Maths, Physics, Chemistry—and, of course, there wasn't much room for me to be creative in those subjects.
You have to learn an awful lot of science before you can even begin to think about taking a creative approach to it.
Then I went to Cambridge and studied Law. Not much creativity there. You just had to decide whether one particular set of facts fell into this category or that category.
But, regardless of the subjects I chose to study, it's clear that nobody in charge of the English education system seemed to have realised there was any need to teach creativity.
And you can teach creativity. Or perhaps I should say, more accurately, you can teach people how to create circumstances in which they will become creative.
And that's what this little book is all about.