The Daytime Serials of Television, 1946-1960

The Daytime Serials of Television, 1946-1960

by Jim Cox


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The popularity of soap operas on radio made them a natural for the new medium of television, where soaps quickly became an audience favorite. As television soap operas developed, so did the level of sophistication in delivery, writing and production.
This history of television’s “golden age” soaps begins with an overview of earlier serialized entertainments. An analysis of early TV soap stars, personnel and production follows, taking 40 programs into account. Ensuing chapters offer in-depth treatments of the serials Search for Tomorrow, Love of Life, The Guiding Light, The Secret Storm, As the World Turns and The Edge of Night. Appendices include chronological and alphabetical directories of period daytime serials and rankings of the durability of programs, actors and actresses, announcers and sponsors.

Product Details

ISBN-13: 9780786449071
Publisher: McFarland & Company, Incorporated Publishers
Publication date: 07/13/2010
Series: Performing Arts/Television
Pages: 246
Product dimensions: 6.90(w) x 9.90(h) x 0.70(d)
Age Range: 18 Years

About the Author

Jim Cox, a leading radio historian, is an award-winning author of numerous books on the subject. A retired college professor, he lives in Louisville, Kentucky.

Table of Contents

Table of Contents

Acknowledgments vii

Introduction 1

1. Antecedents of the Daytime Serial 3

2. Bubbles in the Air 13

3. Primitive Stages 23

4. In Need of a Fix 37

5. Alpha and Omega 69

6. The Maven of Matinee 77

7. Reincarnations 89

8. Search for Tomorrow 103

9. Love of Life 120

10. The Guiding Light 132

11. The Secret Storm 146

12. As the World Turns 155

13. The Edge of Night 171

Epilogue: The Land of Beginning Again 184

Appendix A: Daytime Serials Chronology 185

Appendix B: Daytime Serials Superlatives 187

Appendix C: Daytime Serials Directory 189

Chapter Notes 217

Bibliography 223

Index 227

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