About the Author
Gjoko Muratovski is head of the Communication Design Department and senior manager of the School of Art and Design at the Auckland University of Technology, where he is also director of the Design for Social Innovation Towards Sustainability Lab.
Table of Contents
ForewordGeorge Cairns The role of Design in BusinessGjoko Muratovski Models of Design: Envisioning a Future Design EducationKen Friedman Are You on Board? The Role of Design-led Innovation in Strengthening Key Partnerships within an Australian AirportRebecca Price, Cara Wrigley and Alexander Dreiling Publicly Funded Design Support for Small and Medium Manufactures: How it might be best managedJames Woudhuysen and Peter Ford
Understanding, Utilizing and Valuing Design Tools in BusinessRohan Doherty, Cara Wrigley and Judy Mathews New Zealand’s Nation Brand and its Impact on Exporting BusinessesEden Potter and Raul Sarrot Design for Competitive Advantage in Capital GoodsRobbie Napper Insights from Scotland’s First Design-led Innovation Program for SMEs to Enhance Economic Competitiveness and Design LeadershipCatherine Docherty and Jill MacBryde Applying Design-led Innovation in a Not-for-profit Aged Care Provider to Create Shared ValueErez Nusem, Aimee Defries and Cara Wrigley Is the Interior Design of Your Workplace Honing or Blunting Your Competitive Edge?Kellee Frith Gamification in Design – A Conversation with Søren Ingomar PetersenGjoko Muratovski AcknowledgmentsOrganizers, Advisory Board, Review Panel and Conference Partners