Detached America is the first book with a national scope to explore the design and marketing of postwar houses. James A.
Jacobs shows how these houses physically document national trends in domestic space and record a remarkably uniform spatial evolution that can be traced throughout the country. Favorable government policies, along with such widely available print media as trade journals, home design magazines, and newspapers, permitted builders to establish a strong national presence and to make a more standardized product available to prospective buyers everywhere. This vast and long-lived collaboration between government and businessfueled by millions of homeownersestablished the financial mechanisms, consumer framework, domestic ideologies, and architectural precedents that permanently altered the geographic and demographic landscape of the nation.
|Publisher:||University of Virginia Press|
|Series:||Midcentury: Architecture, Landscape, Urbanism, and Design|
|Product dimensions:||7.30(w) x 8.10(h) x 1.20(d)|
|Age Range:||18 Years|
About the Author
Table of Contents
1 The Housing Industry Reinvented 23
2 The Imagined Consumer 59
3 Livability in the Minimum Housed 93
4 Casual Living 133
5 The Zoned House 169