Transform the art of innovation into a reliable system!
System Driven Innovation enables you and everyone on your team to use innovation to work smarter, faster, and more creatively. It transforms innovation from a random act to a reliable science. This new mindset ignites confidence in the future. It enables the creation of bigger and bolder ideas—and turns them into reality faster, smarter, and more successfully. With this new mindset, innovation by everyone, everywhere, every day becomes the norm. The rapidly changing world becomes a tremendous opportunity to achieve greatness.
Innovation Engineering defines innovation in two words: Meaningfully Unique. When a product, service, or job candidate is Meaningfully Unique customers are willing to pay more money for it. This links to the two simple truths in today’s marketplace:
If you’re Meaningfully Unique life is great!
If you’re NOT Meaningfully Unique you’d better be cheap.
Innovation Engineering is a new field of academic study and leadership science. It teaches how to apply the science of system thinking to strategy, innovation, and cooperation. Research finds that it helps to increase innovation speed (up to 6x) and decrease risk (by 30 to 80%). Innovation Engineering accelerates the creation and development of more profitable products and services. However, the bigger benefit may well lie in its ability to transform organizational cultures by enabling everyone to work smarter every day.
What makes Innovation Engineering unique is that it’s grounded in data, backed by academic theory, and validated in real-world practice. Collectively, it’s the number one documented innovation system on earth. Over 35,000 people have been educated in Innovation Engineering classes, and more than $15 billion in innovations are in active development.
In his book Driving Eureka!, best-selling business author Doug Hall presents the System Driven Innovation scientific method for enabling innovation by everyone, everywhere, every day. It’s the essential resource you need to enable yourself—and your team—to innovate, succeed, and do amazing things that matter, on a daily basis.
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About the Author
Doug Hall is an inventor, researcher, and author. He’s a chemical engineer by education who rose to the rank of Master Marketing Inventor at Procter&Gamble. At P&G, using the principles that would become Innovation Engineering, his team of three invented and shipped a record nine innovations in just twelve months.
He’s been named one of America’s top innovation experts by A&E Top 10, Inc. Magazine, The Wall Street Journal, DATELINE NBC, CNBC, CIO Magazine, and the CBC.
In 1986 he founded what is now known as the Eureka! Ranch. The Ranch is a team of inventors, educators, and software programmers who enable the Innovation Engineering movement. The mission of Doug and the Eureka! Ranch team is to change the world through systems that enable innovation by everyone, everywhere, every day, resulting in increased innovation speed (up to 6x) and decreased risk (30 to 80%).
Innovation Engineering is a new field of academic study and leadership science focused on System Driven Innovation. It applies Dr. Deming’s System of Profound Knowledge, made famous in manufacturing during the 1980s, to strategy, innovation, and how we work together. It’s taught as an undergraduate minor and graduate certificate on college campuses and through off-campus executive education programs that include Innovation Engineering Black Belt (mastery), Silver Belt (leadership), and Blue Belt (innovators).
Doug is also the founder and CEO of Brain Brew Scientific Spirits. It’s a craft spirits company that invents Scientific Spirits. Blending craftsmanship with science, they bring to market double-gold-medal-winning whiskey and other spirits.
Doug is the best-selling author of seven books. He has starred in two network television series (ABC American Inventor and Backyard Inventor) and a nationally syndicated radio program (Brain Brew Radio). Doug authored and performed a one-man play, North Pole Tenderfoot, on his adventure recreating Admiral Peary’s last dash to the North Pole.
For his pioneering work on System Driven Innovation, he was awarded an Honorary Doctorate in Engineering from the University of Maine and a Doctor of Laws from the University of Prince Edward Island.
Doug is a citizen of Canada and the USA. He is married to his high school sweetheart, and they have three children. They divide their time between Cincinnati, Ohio, USA, and Springbrook, Prince Edward Island, Canada. He is passionate about sailing, cooking pizza and paella, cross-country skiing, and bagpiping.
Read an Excerpt
“...System Driven Innovation, like the System of Profound Knowledge that my grandfather taught, is a new mindset that you have to commit to.... Your market’s going to change, your business is going to change. It gives you such an amazing advantage, because it teaches you how to look at and deal with those changes by thinking differently.”
From the Interview in the Appendix
Executive Director - The Deming Institute
Grandson of Dr. W. Edwards Deming
What makes INNOVATION ENGINEERING Meaningfully Unique is we enable the HOW
The need to work smarter, faster, and more creatively is broadly accepted. What is not understood is how to do this. Until recently, there were no college or executive courses. And there were no validated methods and practical tools for helping individuals create fresh ideas and turn them into reality - quickly and successfully.
The aim of this book, and the aim of the worldwide Innovation Engineering movement, is to introduce you to a system that enables innovation by everyone, everywhere, every day, resulting in increased innovation speed and decreased risk.
The key word in the aim of this book and the movement is ENABLE.
Innovation Engineering transforms innovation from a random act to a reliable science. It turns ideas into reality faster, smarter, and more successfully.
Innovation Engineering defines innovation in two words: Meaningfully Unique. When a product, service, work system, or job candidate is Meaningfully Unique, customers are willing to pay more money for it. This links to the the simple truth…
If you’re NOT Meaningfully Unique you better be cheap.
Innovation Engineering reimagines how innovation is led, managed, and delivered. It’s a new field of academic study and leadership science. It teaches how to apply the science of system thinking to help you work smarter, faster, and more creatively. To be specific, real world experience with the Innovation Engineering system finds that it helps increase innovation speed up to 6x and decrease risk by 30 to 80%.
Innovation Engineering accelerates the creation and development of more profitable and more successful products and services. However, new products and services are just 10% of the innovation opportunity; 90% of the innovation opportunity lies in systems for working smarter. These include operational systems, production systems, sales and marketing systems, finance and legal systems, strategic alignment systems, idea decision systems, rapid research systems, and the list goes on and on. System innovations resolve root cause challenges resulting in greater system effectiveness plus efficiency in time and cost.
Ideas for growth and efficiency implemented successfully are the outward manifestation of Innovation Engineering. The more meaningful impact lies in the transformation that occurs within each person. When employees and leaders have the capability and confidence to innovate, a chain reaction of positives occur. They feel good about their job, company, and career. And they have hope for the future as they know they can change and adapt as the world and marketplace reveal new opportunities.
What makes Innovation Engineering reliable is that it’s grounded in data, backed by academic theory, and validated in real-world practice. Collectively it’s the number one documented innovation system on earth. Over 35,000 people have been educated in Innovation Engineering classes, and over $75 billion in documented growth and system improvement projects are in active development.
Innovation Engineering was developed through experiences, ideas, and advice from innovation leaders at corporations such as Toyota Manufacturing, Trek, Procter&Gamble, The Macallan, Walt Disney, American Express, Slumberger, AT&T, Nike, Nestle, Humana, Kimberly Clark, Gojo, Cintas, Daimler, The Honey-Baked Ham Company, Dunnhumby, and thousands of other companies who are less well known.
Nonprofits also realize dramatic impacts from the Innovation Engineering training and tools. In fact, a team of Stanford University researchers studied various innovation methods across a range of nonprofits. The research found that most “innovation methods” don’t actually result in innovative solutions. Most simply result in “innovation as usual.” However, they found that Innovation Engineering resulted in true Breakout Innovations.
Development of Innovation Engineering also included experiences, ideas, and advice from leaders of nonprofits such as March of Dimes, National Wildlife Federation, Alliance for Strong Families and Communities, College Board, Student Conversation Association, Earth Share, CoreChange, INPEACE, the governments of the USA, Canada, Ireland, Scotland, Korea, plus dozens of colleges and universities.
When employees are enabled to innovate ways to work smarter they are more engaged. Gallop reported that only 31% of employees feel engaged - 69% non-engaged. This breaks down to 38% of management and 29% of millennials. Both of these numbers are horribly low.
Innovation Engineering provides a system that enables all employees (Baby Boomers, Generation X, and Millennials) to think, create, AND take action on their ideas. When you enable employees to use their brains and imaginations, a cultural transformation occurs. In just six months, our tracking studies have found measurable improvements on factors such as “courage to take action,” “optimism,” “quality of work,” and the organization as “a great place to work.” Basically, work is fun again!
Table of Contents
Chapter 1: PROBLEM - Innovation Is No Longer Optional
Chapter 2: SOLUTION - Innovation Engineering Pedigree
Chapter 3: INNOVATION AGREEMENT
Chapter 4: INNOVATION SYSTEM
Chapter 5: LEARNING MINDSET - The Three Innovation Principles
Chapter 6: LEARNING MINDSET - Create System
Chapter 7: LEARNING MINDSET - Communicate System
Chapter 8: LEARNING MINDSET - Commercialize System
Chapter 9: ALIGNMENT Sub-System
Chapter 10: COLLABORATION Sub-System
Chapter 11: MERWYN RAPID RESEARCH Sub-System
Chapter 12: PATENT ROI Sub-System
Chapter 13: Ten Lessons on How to Get Started
Back Story: Who is Dr. W. Edwards Deming?
Interview with Kevin Cahill, Executive Director of the Deming Institute
Excerpt from North Pole Tenderfoot