Art & Copy

Art & Copy

David Kennedy
Director: Doug Pray Cast: David Kennedy
David Kennedy
, Chad Tiedeman
Chad Tiedeman
, George Lois
George Lois
Doug Pray

DVD (Color / Wide Screen)

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Overview

The advertising industry in America exists in a paradox -- while it's all but impossible to go a day without being exposed to the work of leading figures in the advertising business, very little is known about the people behind the ads and the process by which they're created. Filmmaker Doug Pray offers a rare look inside the business of advertising in the documentary Art & Copy, in which he profiles a number of the most respected men and women in the ad game as they talk about their work, their motivations, and their views on the creative process. Pray's interview subjects include Lee Clow, who created memorable television spots for Apple's Macintosh computer and later their iPod MP3 player; Rich Silverstein and Jeff Goodby, who gave new life to the dairy industry with the "Got Milk?" campaign; Hal Riney, who helped put Ronald Reagan in the White House with his "Morning in America" TV spot; George Lois, who remade popular culture by coining the slogan "I Want My MTV"; and Mary Wells, the first woman to run a major ad agency and the creator of the "I (heart) New York" campaign. Sponsored in part by the One Club, an organization dedicated to excellence in advertising, Art & Copy received its world premiere at the 2009 Sundance Film Festival.

Product Details

Release Date: 05/04/2010
UPC: 0841887012287
Original Release: 2008
Rating: NR
Source: Pbs (Direct)
Region Code: 1
Presentation: [Wide Screen, Color]
Sound: [Dolby Digital Stereo]
Time: 1:29:00
Sales rank: 53,148

Special Features

Closed Caption; Bonus footage: more copy...less art

Cast & Crew

Performance Credits
David Kennedy Participant
Chad Tiedeman Participant
George Lois Participant
Phyllis K. Robinson Participant
Jim Durfee Participant
Mary Wells Participant
Charlie Moss Participant
Hal Riney Participant
Jean-Yves LeGall Participant
Lee Clow Participant
Cliff Freeman Participant
Tommy Hilfiger Participant
Rich Silverstein Participant
Jeff Goodby Participant
Jeff Manning Participant
Dan Wieden Participant
Ed Rollins Participant
Liz Dolan Participant

Technical Credits
Doug Pray Director
David Baldwin Executive Producer
Gregory Beauchamp Executive Producer
Jimmy Greenway Producer
Jeff Martin Score Composer
Michael Nadeau Producer
Peter Nelson Cinematographer
Philip Owens Editor
Kirk Souder Executive Producer
Mary Warlick Executive Producer

Scene Index

Disc #1 -- Art & Copy
1. Messengers/Prologue [5:05]
2. The Creative Revolution [13:07]
3. Westward Expansion [11:22]
4. Brutal Simplicity [15:06]
5. Fail Harder [7:27]
6. Brand Personality [8:17]
7. Moving People [11:22]
8. Art or Pollution [9:04]
9. Launch [4:10]
10. Credits [3:09]

Customer Reviews