Repeated infidelities and an unexplained death set the stage for this glossy soap opera. Kit Jordan (Lana Turner) is a wealthy woman slipping into middle age who likes attractive men and isn't averse to the notion of paying for their company. Her husband Pete (Cliff Robertson) is a one-time gigolo whom Kit met on the beach of the ocean side community in Acapulco she calls home. Neither are much on fidelity, and Pete sometimes has mistresses just as Kit has her boy-toys whom she meets in much the same way as she met him. One day, a dead body washes up to the shore wearing a bracelet with the inscription "Love Is Thin Ice." It turns out that the man was one of Kit's many former boyfriends, and the police are not sure if the death was an accident, suicide, or possibly murder -- with the Jordans as suspects. Carol Lambert (Stefanie Powers), the dead man's sister, arrives in town to get to the bottom of her brother's death, but she falls into a fling with Pete. Meanwhile, Hank (Hugh O'Brien), another beach bum, has been dallying with rich widow Margot Eliot (Ruth Roman), but with Pete getting more serious about Carol, he begins to think that Kit might be a more lucrative target for his affections. As the police step up their investigation of the death, the parties involved begin to realize that they're all going to have to settle on one partner, once and for all. Turner's costumes were designed by Edith Head, who spent a then-record $1 million on the many stylish beach outfits which are frequently changed by the cast.