ISBN-10:
1259573796
ISBN-13:
9781259573798
Pub. Date:
04/17/2017
Publisher:
McGraw-Hill Professional Publishing
Entrepreneurial Small Business / Edition 5

Entrepreneurial Small Business / Edition 5

by Richard P. Green, Jerome KatzRichard P. Green
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Overview

Entrepreneurial Small Business (ESB) provides students with a clear vision of small business as it is today. ESB focuses on the distinctive nature of small businesses that students might actually start versus high growth firms. The authors of ESB incorporate the latest findings and best practices from academic and consulting arenas, and recognize the distinction between entrepreneurs who aim to start the successor to Amazon.com or the pizza place around the corner.

Entrepreneurial Small Business focuses on the small businesses students might actually start.

Product Details

ISBN-13: 9781259573798
Publisher: McGraw-Hill Professional Publishing
Publication date: 04/17/2017
Edition description: Older Edition
Pages: 784
Product dimensions: 8.70(w) x 11.00(h) x 1.10(d)
Age Range: 18 Years

Table of Contents

Part One
Entrepreneurs and Ideas: The Basis of Small Business
1. Small Business: Its Opportunities and Rewards
2. Small Business Entrepreneurs: Characteristics and Competencies
3. Small Business Environment: Managing External Relations
4. Small Business Ideas: Creativity, Opportunity, and Feasibility
Part Two
Small Business Paths and Plans
5. Small Business Entry: Paths to Part-Time Entrepreneurship
6. Small Business Entry: Paths to Full-Time Entrepreneurship
7. Small Business Strategies: Imitation with a Twist
8. Business Plans: Seeing Audiences and Your Business Clearly
Part Three
Marketing in the Small Business
9. Small Business Marketing: Product and Pricing Strategies
10. Small Business Promotion: Capturing the Eyes of Your Market
11. Small Business Pricing, Distribution, and Location
Part Four
Cash, Accounting, and Finance in the Small Business
12. Small Business Accounting: Projecting and Evaluating Performance
13. Cash: Lifeblood of the Business
14. Small Business Finance: Using Equity, Debt, and Gifts
15. Assets: Inventory and Operations Management
16. Small Business Protection: Risk Management and Insurance
Part Five
Management and Organization in the Small Business
17. Legal Issues: Recognizing Your Small Business Needs
18. Human Resource Management: Small Business Considerations

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