Entrepreneurship: Theory, Process, and Practice / Edition 9 available in Hardcover
Learn the true process of a successful entrepreneur with ENTREPRENEURSHIP: THEORY, PROCESS, PRACTICE, 10e! Presenting the most current thinking in this explosive field, this renowned entrepreneurship text provides a practical, step-by-step approach that makes learning easy. It incorporates up-to-the-minute information about trending topics such as The Lean Startup methodology and design innovation. The accompanying MindTap Learning Suite challenges you to apply what you've learned as you complete a unique set of activities designed to help you sharpen your entrepreneurial skills. You'll tackle activities that challenge you to experience the world of new venture creation or corporate innovation first hand. This book will be your guide to understanding the entrepreneurial challenges of tomorrow, and MindTap will teach you the necessary skills to become a leader in the industry.
|Edition description:||Older Edition|
|Product dimensions:||8.40(w) x 10.90(h) x 1.10(d)|
About the Author
Dr. Donald F. Kuratko (known as "Dr. K") is the Jack M. Gill Distinguished Chair of Entrepreneurship; Professor of Entrepreneurship; and Executive & Academic Director of the Johnson Center for Entrepreneurship & Innovation at the Kelley School of Business, Indiana University - Bloomington. He is considered a prominent scholar and national leader in the field of entrepreneurship, authoring over 190 articles and 30 books on aspects of entrepreneurship and corporate innovation, including one of the leading entrepreneurship books in the world today, ENTREPRENEURSHIP: THEORY, PROCESS, & PRACTICE. Dr. K was honored by his peers in Entrepreneur magazine as the #1 Entrepreneurship Program Director in the nation, as well as being selected one of the Top Entrepreneurship Professors in the United States by Fortune magazine. Professor Kuratko has been named one of the Top 50 Entrepreneurship Scholars in the world and was the inaugural recipient of the Karl Vesper Entrepreneurship Pioneer Award for his career dedication to developing the field of entrepreneurship. The Academy of Management has honored Dr. K with the Entrepreneurship Advocate Award for his contributions to the development of the discipline of entrepreneurship, and the Entrepreneurship Mentor Award for his work in the scholarly development of Ph.D. students and junior-level faculty in the entrepreneurship field.
Table of Contents
Part I: THE ENTREPRENEURIAL MIND-SET IN THE TWENTY-FIRST CENTURY. 1. Entrepreneurship. Evolutionary DevelopmentRevolutionary Impact. 2. The Entrepreneurial Mind-Set in Individuals: Cognition and Ethics. 3. The Entrepreneurial Mind-Set in Organizations: Corporate Entrepreneurship. 4. Social Entrepreneurship and the Global Environment for Entrepreneurship. Part II: INITIATING ENTREPRENEURIAL VENTURES. 5. Innovation: The Creative Pursuit of Ideas. 6. Assessment of Entrepreneurial Opportunities. 7. Pathways to Entrepreneurial Ventures. 8. Sources of Capital for Entrepreneurial Ventures. Part III: DEVELOPING THE ENTREPRENEURIAL PLAN. 9. Legal Challenges for Entrepreneurial Ventures. 10. Marketing Research for Entrepreneurial Ventures. 11. Financial Preparation for Entrepreneurial Ventures. 12. Developing an Effective Business Plan. Part IV: GROWTH STRATEGIES FOR ENTREPRENEURIAL VENTURES. 13. Strategic Entrepreneurial Growth. 14. Valuation of Entrepreneurial Ventures. 15. Harvesting Entrepreneurial Ventures.