From artificial intelligence, robotics and digital marketing to assessing the impact of events, every tourism student will find this book essential reading for not only grasping the key issues but applying them to real problems faced by professionals in the tourism industry.
The book includes many new case studies from every continent around the world including cases to give you a truly global approach to how tourism theory can be applied in an international context. This is combined with a lively and accessible writing style which will support and guide you through how tourism has been affected and will continue to be shaped by technology, changing government policy and sustainability concerns.
Key features of the new edition:
- 'Focus on Technology' and 'Focus on Employment' boxes included in every chapter.
- Three current case studies included in each chapter to bring context to the reader.
- Classic papers - introduces students to relevant academic research and refers to the selected paper throughout the chapter.
|Edition description:||Third Edition|
|Product dimensions:||7.44(w) x 9.68(h) x (d)|
About the Author
Chris has more than forty years experience in tourism and has worked as a researcher and teacher in every region of the world. He gained experience in tour operation working for Thomson Travel before returning to academic life.
Chris was Co-Founder of Progress in Tourism, Hospitality and Recreation Research and the International Journal of Tourism Research and is now the Co-Editor of Current Issues In Tourism. He is a member of the editorial board for leading tourism, hospitality and leisure journals and has authored a number of leading text and research books in tourism. He is the co-series editor of the influential Channel View book series ‘Aspects of Tourism’.Chris works with international agencies including the United Nations World Tourism Organization (UNWTO), the European Union, the International Labour Organization, the OECD, the Inter American Development Bank and ASEAN. He held the Chair of the UNWTO’s Education Council from 2005 – 2007 and was awarded the United Nations Ulysses Medal for contributions to tourism education and policy in 2009.