Face Value: The Consumer Revolution and the Colonizing of America

Face Value: The Consumer Revolution and the Colonizing of America

by Cary Carson

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Overview

The Industrial Revolution was previously understood as having awakened an enormous, unquenchable thirst for material consumption. People up and down the social order had discovered and were indulging in the most extraordinary passion for consumer merchandise in quantities and varieties that had been unimaginable to their parents and grandparents. It was indeed a revolution, but a
consumer revolution at the start.

In
Face Value, Cary Carson expands and updates his groundbreaking earlier work to address the intriguing question of how Americans became the world’s consummate consumers. Prior to the rise of gentry culture in eighteenth-century North America, there was still a decided sameness to people’s material lives. About mid-century, though, a lust for fancy goods,
coupled with social aspiration, began to transform American society.

Carson here addresses the intriguing question of how Americans developed the reputation for avid consumption. Both elegantly written and engagingly argued,
the book reveals how the rise of the gentry culture in eighteenth-century North
America gave rise to a consumer economy.

Product Details

ISBN-13: 9780813939377
Publisher: University of Virginia Press
Publication date: 08/03/2017
Edition description: New Edition
Pages: 312
Sales rank: 688,603
Product dimensions: 6.90(w) x 8.90(h) x 0.80(d)
Age Range: 18 Years

About the Author

Cary Carson, retired Vice President of the Research Division at the
Colonial Williamsburg Foundation, is coeditor with Carl Lounsbury of The
Chesapeake House: Architectural Investigation by Colonial Williamsburg
and editor of Becoming Americans: Our Struggle to Be Both Free and
Equal.

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