consumer revolution at the start.
Face Value, Cary Carson expands and updates his groundbreaking earlier work to address the intriguing question of how Americans became the world’s consummate consumers. Prior to the rise of gentry culture in eighteenth-century North America, there was still a decided sameness to people’s material lives. About mid-century, though, a lust for fancy goods,
coupled with social aspiration, began to transform American society.
Carson here addresses the intriguing question of how Americans developed the reputation for avid consumption. Both elegantly written and engagingly argued,
the book reveals how the rise of the gentry culture in eighteenth-century North
America gave rise to a consumer economy.
|Publisher:||University of Virginia Press|
|Edition description:||New Edition|
|Product dimensions:||6.90(w) x 8.90(h) x 0.80(d)|
|Age Range:||18 Years|
About the Author
Colonial Williamsburg Foundation, is coeditor with Carl Lounsbury of The
Chesapeake House: Architectural Investigation by Colonial Williamsburg and editor of Becoming Americans: Our Struggle to Be Both Free and