For God, Country, and Coca-Cola

For God, Country, and Coca-Cola

by Mark Pendergrast

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Overview

For God, Country and Coca-Cola is the unauthorized history of the great American soft drink and the company that makes it. From its origins as a patent medicine in Reconstruction Atlanta through its rise as the dominant consumer beverage of the American century, the story of Coke is as unique, tasty, and effervescent as the drink itself. With vivid portraits of the entrepreneurs who founded the company—and of the colorful cast of hustlers, swindlers, ad men, and con men who have made Coca-Cola the most recognized trademark in the world—this is business history at its best: in fact, “The Real Thing.”

Product Details

ISBN-13: 9780465046997
Publisher: Basic Books
Publication date: 05/14/2013
Sold by: Hachette Digital, Inc.
Format: NOOK Book
Pages: 560
Sales rank: 893,500
File size: 6 MB
Age Range: 18 Years

About the Author

Mark Pendergrast was born in Atlanta and is a graduate of Harvard University. A business journalist, he has published articles and reviews in a number of magazines and newspapers, including the New York Times, the Sunday Times (London), and Financial Analyst.

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For God, Country, and Coca-Cola 4.7 out of 5 based on 0 ratings. 6 reviews.
JustAGirl on LibraryThing More than 1 year ago
The history of Coca-Cola and because of the place Coca-Cola has in the culture of America, also a history of the last century of America. If you think big business is evil then this will come across as incredibly biased in Coca-Cola's favour but as I don't, I thought it was a fascinating read.
Anonymous More than 1 year ago
Grinned and stepped on.
Anonymous More than 1 year ago
Guest More than 1 year ago
An incredible book written like an artist. Mark takes you back to the 1800's until now with incredible facts and shows you that is isn't easy to make a product that can stand the test of time and it's even harder not to lose it. There are many lessons to be learned from this book. A masterpiece.
Guest More than 1 year ago
I couldn't stop reading from the beginning to the end. A lot of episodes and history of coca-cola in this book really amazed me. The author did a wonderful research. I will buy more copies for my friends. Best bet!
Guest More than 1 year ago
This book contains millions of interesting episodes about Coca-cola. I was so excited to read this book. You can tell how hard this author did work on research on this book. The author makes us realize that Coca-cola is not only part of American History, but also a part of World History.