Get More Fans: The DIY Guide To The New Music Business (2017 Edition)

Get More Fans: The DIY Guide To The New Music Business (2017 Edition)

by Todd Thomas, Jesse Cannon

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"This is the most up to date, reliable source of information I've seen in any form for up-and-coming bands" - Ross Robinson (A&R for I Am Recordings - Slipknot, The Cure, Glassjaw; Producer - At The Drive In, Korn, Deftones)

"This is a must-read for anyone marketing themselves in this new age of media. Jesse has one of the most diverse ranges of real-life, do-it-yourself music industry experience I've ever seen, and it's perhaps his realization that the new music industry is not about finding a solution but about constant evolution that makes him so qualified to present this information to us." - Benjamin Weinman (Guitarist, Songwriter, Manager for The Dillinger Escape Plan)

"Comprehensive insight, observations and DIY strategies are offered, not force-fed, to provoke thought, instill common sense, and inspire ingenuity in those with the perseverance to permeate the rapidly changing ozone of the modern-day music business." - John Cafiero (Manager of the Misfits & the Ramones / Record Label CEO / Producer / Director / Writer & Editor - Commando: The Autobiography of Johnny Ramone / Musician - Osaka Popstar)

How Do I Promote My Music On A Small Budget?
How Do I Use Free Music To Help Me Get More Fans?
How Do I Get My YouTube Videos To Go Viral?
How Do I Sell More Merch And Music?
How Do I Get Blogs To Cover Me?
How Do I Play Packed Shows?
How Can I Best Use Facebook, Twitter, Tumblr & SoundCloud?
How Do I Get More Fans?
If you've ever asked these questions, this book is for you.

With every day that passes, the power that major labels once held over the music industry dies a little more. Gone are the days when bands needed to waste their time writing letters to A&R departments or booking agents, hoping to get signed to a big record deal. These days, a musician can become famous---and make a living---with little more than a few great songs and a popular YouTube video. This book takes you through today's tools and how musicians can best use them to build a fanbase and a career---all while investing less than 1 percent of the resources the major labels have.

Other books may tell you things you already know, come saturated with legal mumbo-jumbo, or be filled with marketing catchphrases---none of which will help you get more fans. We have experience working with real bands-- from managing upstarts like Man Overboard and Transit to being in the studio with legends like The Cure, The Misfits and Animal Collective. We show you the insider tricks and ideas that go into navigating the music business today. We produce records, negotiate licensing deals, draft record contracts and get the musicians we work with coverage from websites like Pitchfork and Vice. We have helped young, raw musicians build up to something bigger.

Many musicians don't understand what they should be doing on a daily basis to build a fanbase, but after reading this book the answers are clear. Whether you just want to get heard by more people or be the biggest band in the world, this book contains the ideas, tools and insight that can help you get there. Unlike any other book written on the subject, we have compiled the knowledge no one else has printed. We give you thousands of ideas on how to get people to hear your music and turn them into fans who pay to support your music. Whether you are a label owner, musician, manager, booking agent or publicist, the information in this book will help you do what you do better. Enjoy!

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Product Details

BN ID: 2940161256510
Publisher: Musformation
Publication date: 01/26/2019
Sold by: Barnes & Noble
Format: NOOK Book
Sales rank: 574,002
File size: 2 MB

About the Author

Jesse Cannon has worked in nearly every aspect of the music business. Most notably, recording bands like Animal Collective, The Misfits and The Menzingers. All the while he has also been writing for his own blog Musformation and publications like Tape Op, Punk Planet and Maximum RockNRoll. Jesse knows what makes the music business tick and has been chronicling it with his words, for many years.

Producing records professionally by the age of 18, he quickly moved onto engineering bands at the esteemed freeform radio station, WFMU. For nine years, he recorded performances from groups like The Magnetic Fields, Spoon and countless others. During this time he began promoting concerts at legendary venues like The Pipeline and Coney Island High.

Playing in countless bands, he always handled their management. Taking these duties further, he took on the role of Publicity at Go Kart Records and buyer for Soapbox Records, a punk record store in NYC. It was here he learned what makes people buy records and what makes people ignore them.

Soon, after he started at Alan Douches’ West West Side Music, which for three decades has been the top mastering studio for indie labels. He then opened his own, Cannon Found Soundation Recording Studios. While producing records there he also went to work under producers like Ross Robinson and Steve Evetts with groups like The Cure, Limp Bizkit and Dillinger Escape Plan.

In 2008 he started his blog, Musformation - which gives daily comments on the new music business. He decided that since he was writing about DIY marketing for musicians, he should try putting this information into practice. He soon began managing Man Overboard, who became a huge national act, making a living from their music, while selling out national and international tours. Along the way, he also took on the group Transit. Both groups then signed with one of the world’s largest indie labels (Rise Records).

All he has learned along the way has been collected into a detailed work inside his first book, Get More Mans: The DIY Guide To The New Music Business.

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