Going Real: The Value of Design in the Era of PostCapitalism

Going Real: The Value of Design in the Era of PostCapitalism


View All Available Formats & Editions
Members save with free shipping everyday! 
See details


In the age of post-capitalism, what is the value of design? Is value defined by economic potential? Or is it something far less tangible? Now more than ever design has the ability to engage us in economic, political and cultural debate, to actively resist the monotony of daily life, and to counteract the precarious situation on which modern society seems to rest. Positioning itself as a lens through which to view the world, design allows us, and in some cases, even forces us to reflect on the many aspects of the societies in which we live.

Divided into three chapters, GOING REAL positions itself in relation to the works of Marc Jongen, Maurizio Lazzarato, Adam Greenfield and Tiziana Terranova, among others. However, unlike the abovementioned authors, this book draws on the works of selected designers and artists to reflect on the economic, political and cultural aspects of our post-capitalist societies. Beginning with an in-depth case study of Detroit during the downfall of the industrial era, this volume moves on to a timely and provocative insight into the human crises surrounding current migration trends with a particular focus on Calais. Finally, in the third chapter, the human body itself is laid bare as the authors analyse how and why the most personal of ‘spaces’ became not only the ultimate marketplace for businesses but also an object of control for governments.

Product Details

ISBN-13: 9781622737932
Publisher: Vernon Art and Science
Publication date: 07/31/2019
Series: Series in Design
Pages: 94
Product dimensions: 6.00(w) x 9.00(h) x 0.19(d)

About the Author

Marco Petroni is a design theorist and critic. He works as Adjunct Professor at Politecnico, Milan, and at the Università della Campania, Naples. Besides collaborating with several art, architecture and design magazines such as Domus web, FlashArt and Artribune, he is also a curator at the Plart Foundation, Naples. Having studied contemporary art and architecture, Petroni develops innovative curatorial projects and events related to design with a transdisciplinary approach.

Giovanni Innella, PhD, studied Industrial Design at the Politecnico of Torino, Conceptual Design at the Design Academy Eindhoven, and obtained a PhD in Design Critique from Northumbria University. During his career, Giovanni has exhibited at the International Design Biennale of Saint-Etienne, the Fuorisalone, Milan, and the National Museum of the XXI Century Arts, Rome, among other venues. Notably, his work is part of the permanent collection of the Stedelijk Museum of 's-Hertogenbosch, the Netherlands, and has been published in international design magazines. Currently, Innella is a practicing designer, an Assistant Professor at the Advanced Institute of Industrial Technology in Tokyo and a Visiting Artist at the School of the Art Institute in Chicago.

Craig Bremner is a Professor of Design at Charles Sturt University, Australia. For some time he was a Professor of Design at the University of Southern Denmark. Prior to this joint position he was Professor in Design Pedagogy at Northumbria University UK, and Professor of Design at the University of Canberra, where he was also Dean of the Faculty of Design & Architecture. He is a Director of both the Ecology of Care Network (a UK Community Interest Company) and a design consultancy in France. He is a signatory to the Lancaster Care Charter (2017) and his most recent publication, co-authored with Paul A. Rodgers, is DESIGN SCHOOL: after boundaries and disciplines (Vernon Press 2019).

Table of Contents

Foreword by Craig Bremner


The Future… Really

The Really Future

The Future Reality

The Future Future and/or The Real Real

The Future Real

The Real Future


Chapter 1 Going There

Towards a definition of value

Towards a Phenomenology of Value

The Value of Community

A Conversation with Anya Sirota/Akoaki

Chapter 2 Going With

The Exception of Value

The Suspension of Value

The Formation of Value

Chapter 3 Going In

Towards a Biopolitics of Value

The Life Fair: Welcome to Post-Contemporaneity

Is Design Everywhere?

Afterword by Angela Rui

About the Authors

List of References


Customer Reviews