ISBN-10:
1839109866
ISBN-13:
9781839109867
Pub. Date:
05/18/2020
Publisher:
Edward Elgar Publishing
How to Get Published in the Best Marketing Journals

How to Get Published in the Best Marketing Journals

by David W. Stewart, Daniel M. LadikDavid W. Stewart

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Overview

This essential guide, edited by experienced journal editors, is the definitive sourcebook for prospective authors who are seeking direction and advice about developing academic papers in marketing that will have a high probability of publication in the best journals in the discipline. It brings together a wealth of contributors, all of whom are experienced researchers and have been published in the leading marketing journals.


More than a dozen and a half current and former editors of marketing journals contributed to this volume, contributing words of wisdom and sage advice for the beginning scholar and experienced writer alike. The book covers such topics as ideation, positioning of papers, review of the literature, discussion of methods, presentation of results, development of theoretical and practical implications and responding to reviewers. Both empirical and conceptual papers are addressed. Individual chapters focus on papers with a behavioral focus, a marketing science focus, a strategy focus, and a public policy focus.


This book is an indispensable guide for doctoral students, faculty teaching doctoral courses, individuals early in their career in marketing and scholars who wish to place their work in those journals which have a significant impact on the marketing discipline.

Product Details

ISBN-13: 9781839109867
Publisher: Edward Elgar Publishing
Publication date: 05/18/2020
Pages: 256
Sales rank: 1,165,017
Product dimensions: 6.10(w) x 9.20(h) x 0.50(d)

About the Author

Edited by David W. Stewart, President's Professor of Marketing and Business Law,Loyola Marymount University | Los Angeles and Daniel M. Ladik, Seton Hall University, US

Table of Contents

Contents:


List of figures and tables vii

Biographies of editors and contributors ix

Preface xx

Acknowledgements xxii

SECTION I THE PUBLICATION PROCESS

Introduction to Section I 2

1 The Contribution Continuum Revisited

Daniel M. Ladik and David W. Stewart 4

2 John O. Summers (2001), ‘Guidelines for Conducting Research and

Publishing in Marketing: From Conceptualization Through the Review

Process’, Journal of the Academy of Marketing Science , 29 (4), Fall,

405–15 17

3 Publishing Ethics: Managing for Success

O.C. Ferrell and Linda Ferrell 28

SECTION II TAILORING YOUR WORK TO YOUR AUDIENCE

Introduction to Section II 46

4 On the Positioning of Research Papers in the Marketing Discipline

Gary L. Frazier 47

5 How to Publish Consumer Research Based on Experiments in the Top

Marketing Journals

Cornelia ‘Connie’ Pechmann 53

6 John H. Roberts, Ujwal Kayande and Stefan Stremersch (2014), ‘From

Academic Research to Marketing Practice: Exploring the Marketing

Science Value Chain’, International Journal of Research in Marketing ,

31 (2), June, 127–40 70

7 Deborah J. MacInnis (2011), ‘A Framework for Conceptual

Contributions in Marketing’, Journal of Marketing , 75 (4), July, 136–54 84

8 Publishing Marketing Strategy Papers in Scholarly Journals

V. Kumar 103

9 So, You Want to Write Policy-Relevant Articles?

Ronald Paul Hill 126

10 Publishing in International Marketing: Challenges, Opportunities, and

Guideposts

Constantine S. Katsikeas 138

11 Sample Design for Research in Marketing

Vikas Mittal 157

SECTION III REVIEWS AND THE REVISION PROCESS

Introduction to Section III 175

12 Donald R. Lehmann and Russell S. Winer (2017), ‘The Role and Impact

of Reviewers on the Marketing Discipline’, Journal of the Academy of

Marketing Science , 45 (5), September, 587–92 177

13 How Papers Get Better Before They Get Published

Ruth N. Bolton 183

14 The Service-Dominant Logic Journey: From Conceptualization to

Publication

Stephen L. Vargo 188

SECTION IV FINAL THOUGHTS

Introduction to Section IV 198

15 David W. Stewart (2008), ‘Academic Publishing in Marketing: Best and

Worst Practices’, European Business Review, Special Issue: Academic

Journals and Academic Publishing , 20 (5), 421–33 199

16 Responding to Reviewers: Lessons from 17 Years of Editor Experience

at Duke University

Christine Moorman, James R. Bettman, Joel D. Huber, Mary Frances

Luce and Richard Staelin 212

Index 223

Customer Reviews