ISBN-10:
157860284X
ISBN-13:
9781578602841
Pub. Date:
03/28/2007
Publisher:
Clerisy Press
Jump Start Your Brain: How Everyone at Every Age Can Be Smarter and More Productive / Edition 2

Jump Start Your Brain: How Everyone at Every Age Can Be Smarter and More Productive / Edition 2

by Doug Hall, David WeckerDoug Hall
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Overview

Jump Start Your Brain Version 2.0 is your guide to a counter-corporate culture approach to creativity, urging you to break rules with childlike abandonment—and have fun doing it.

What makes this book UNIQUE: The methods Doug uses are tried and tested ways to make your brain 500 percent more creative! Get your cranium flowing with new feats of imagination.

This book is a hotbed of innovation, turning the art of creativity into a reliable, renewable science to help readers at every age. The Eureka! Way pushes the fear out and puts the fun back into the game.

“(Doug Hall is) an eccentric entrepreneur who just might have what we’ve all been looking for—the happy secret to success.”
—Dateline NBC

“We’ve found Doug Hall’s methods to be different than most. They work.”
—Michele Wojtyna, Pepsi-Cola Company

Product Details

ISBN-13: 9781578602841
Publisher: Clerisy Press
Publication date: 03/28/2007
Edition description: Second Edition
Pages: 320
Product dimensions: 6.00(w) x 9.00(h) x (d)

About the Author

Doug is a professional inventor. He began his inventing career at age 12, inventing and selling a line of magic and juggling kits. After earning a chemical engineering degree from the University of Maine he joined Procter & Gamble where he rose to the rank of Master Marketing Inventor—inventing and shipping a record 9 innovations in 12 months. In 1986 Doug founded the Eureka! Ranch in Cincinnati Ohio. The Ranch’s mission is to help corporate executives and real world entrepreneurs develop MEASURABLY SMARTER choices for growth. Eureka! services are available through a world-wide network of licensed Growth Coaches. DATELINE NBC described Doug as “an eccentric entrepreneur who just might have what we’ve all been looking for...the happy secret to success.” He is one of the world’s top speakers on creativity, innovation and marketing. Doug has authored national newspaper/magazine columns and has starred on network radio and television programs. In recognition of his success, Doug has been awarded an honorary Doctorate from the University of Prince Edward Island, the George Land World Class Innovator Award, The Ned Herrmann Spirit Award, the YMCA Character Award and the Ernst & Young Entrepreneur of the Year award.

David Wecker is a storyteller. He sharpened his eye and ear over 20 years with “The Cincinnati Post” and “The Kentucky Post,” telling stories about real people, their values. their struggles and their victories. His stories showed again and again how the most outwardly ordinary people can be, at second glance, extraordinary and inspiring. Wecker has also worked with Hall over the past 16 years creating ideas for Fortune 500 companies. As chief concept writer at Hall’s Eureka! Ranch, he has written roughly 5,000 new product concepts in nearly every conceivable category for such clients as Nike, Disney, AT&T, American Express, Procter & Gamble, Johnson & Johnson, Pepsi, Coke, Chrysler and Ford.

Read an Excerpt

Creativity starts with the willingness to look at the world through innocent eyes. It involves shaking ourselves from our prejudices and established thinking patterns. Copthorne
MacDonald, an expert on the cultivation of wisdom, explains how innocence helps us discover new insights:

“We find ourselves looking at the same old data, but we now see it in a dramatically different way. We experience another valid and sometimes more significant way of understanding what is.”

Sadly, the world grinds away at our trust and our innocence. Experience teaches us to doubt, to scoff and roll our eyes. In no time at all, the world can turn a genuinely creative individual into a Real World Adult. At that point, there’s not much of the real you left—too often, just a job title on a business card, a nameplate on an office door, a number on a badge, a face in the crowd.

Think back. Remember when you were young and the world was a glittering place of limitless possibilities? Everywhere you looked, you found something new and different. Remember the magical feeling that you could do anything simply because nobody was telling you otherwise.

A child’s word is made of spirit and miracles. We sometimes think that children should follow us, listen to us, become like us. Follow a child closely for an hour. Not to teach or to discipline, but to learn, and to laugh.
– SARK, “A Creative Companion”

Or to put it another way:

“The secret of genius is to carry the spirit of the child into old age, which means never losing your enthusiasm.”
– Aldous Huxley

The key word is “spirit.” The goal is not to remain a child for the rest of your life, but to retain that childlike spirit of wonder and a willingness to innocently believe in possibilities. As children we have a natural innocence. As we age we lose it. I believe that one of the greatest benefits of spending time with children and grandchildren is that they teach us the virtues of innocence—IF we are aware and open to the learning.

Three Quick Examples of Innocence

EXAMPLE NO. 1: TRUTH IS RELATIVE TO THE CUSTOMER’S VIEWPOINT
One day, I was reading Big Bird’s Color Game to my then three-year-old daughter, Tori. On one page, Big Bird was shown thinking of something orange that’s good to drink. “I bet you can’t guess what it is,” so said Big Bird in his word balloon.

On the next page, Tori had a choice of a half-dozen orange-colored items—a butterfly, a T-shirt, a jack-o-lantern, a toy boat, a tiger lily and a glass of orange juice.

Which one did you pick? Tori picked the tiger lily because of its long stem, which she took to be a straw. When you’re three years old, “good” equals “fun.” And it’s a lot more fun to drink through a straw than from a plain old glass. The tiger lily might not have been the answer Big Bird had in mind, but it was a valid response to the question.

Table of Contents

Why A “2.0” New Edition?

Introduction

Act I: Brain Training

  • Innocence
  • Adventurousness
  • We Hold These Truths To Be Self-evident
  • Ideas—The Good, the Bad and the Ugly
  • The Eureka! Formula for Creativity
  • Explore Stimuli
  • Leverage Diversity
  • Drive Out Fear
  • Welcome to the Ranch

Act II: Jump Starts

  • Top Ten Stimuli Jump Starts
  • Top Ten Industrial-strength Jump Starts
  • Top Ten Group Creativity Jump Starts

Act III: Go For It

  • Real World Survival Guide

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