Jump Start Your Marketing Brain: Scientific Advice and Practical Ideas

Jump Start Your Marketing Brain: Scientific Advice and Practical Ideas

by Doug Hall

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Overview

Check your Marketing Brain IQ with the quiz on page 14. After getting over the shock of how generally accepted business “truths” are hurting your business, you will immediately understand how you can quickly and easily change your marketing to generate SUCCESS.

Starting right now, you can measurably improve your marketing results. The key is to replace gimmicks and misperceptions with proven strategies backed by hard data.

You’ll benefit from insight provided by over 106 scientific truths, creating 414 practical ideas that you could put in place today, plus original research and a statistical review of over 3,000 academic articles, from publications like the Journal of Marketing and the Journal of Product Innovation Management. No other book provides you with this type of hard data on consumer, industrial, and even business-to-business marketing situations.

“This book takes all of the mystery out of marketing and replaces it with a systematic and logical system. For anyone who takes their marketing role seriously, this book is a must-read.”
—Kip Knight, VP International, e-bay

“The fundamental premise shining through on every page of Marketing Brain is that if you want to create a great business, figure out how to add real value to people’s lives and then tell the truth about it. This book proves that, in business, the smart thing to do and the right thing are one and the same. In doing so, it elegantly presents the true moral nature of capitalism. And for that, I consider Doug Hall one of its greatest champions.”
—Jon Butcher, CEO, The Precious Moments Companies

Product Details

ISBN-13: 9781578602056
Publisher: Clerisy Press
Publication date: 06/01/2005
Pages: 320
Product dimensions: 6.00(w) x 9.00(h) x (d)

About the Author

Doug Hall has been named one of America’s top experts on business growth by “Inc. Magazine,” “A&E Top 10,” “CIO Magazine,” “The Wall Street Journal” and “DATELINE NBC.” Doug started his entrepreneurial career at the age of twelve developing and marketing a line of learn to juggle kits and magic tricks. After earning a degree in chemical engineering, he joined Procter and Gamble, where he rose to the rank of Master Marketing Inventor and in one twelve-month period developed and introduced a record nine new business initiatives. After ten years at P&G he retired to pursue his vision of the American dream. With three credit cards for financing and his basement as his office, he founded what is today known as the Eureka! Ranch. Doug’s focus on data-proven methods has earned the Eureka! Ranch an 88% client repeat rate since its founding in 1986. A national study found the average U.S. household uses 18 products or services that Doug and his team have helped develop. Following six years of R&D, Doug founded Merwyn Technology. Merwyn is a patent-pending computer model that helps managers make smarter marketing and business development decisions. “Fortune Small Business” magazine named Merwyn “one of the top emerging technologies in America.” Today, Doug is on a quest to share his data-proven wisdom with owners of businesses of all sizes. The Canadian TV show “Venture” had this to say about Doug: “Hall is a corporate Robin Hood. He takes from his big corporate clients and gives to small businesses. This super consultant helps entrepreneurs rebuild their businesses.” Doug and his family split their time between a 170-year-old homestead in Cincinnati, Ohio, USA, and a 140-year-old farmhouse in Springbrook, Prince Edward Island, Canada. Doug can be reached at doug@doughall.com.

Read an Excerpt

If you wish to grow big, finding new customers is 2.8 times more important than building customer loyalty.

A common debate when attempting to grow sales is, Should the primary emphasis be on increasing the number of customers or on increasing loyalty by selling more to existing customers?

Common wisdom is that it’s easier to build sales through increasing loyalty than it is by cultivating new customers. For small growth—1 to 20 percent—this might be true. But for mega growth—25 to 400 percent—the common wisdom is flawed.

This truth is based on analysis of 9,804 brands scanned by UPC numbers in grocery, mass merchant, and drug stores. A statistical model was created to explain total annual sales relative to the number of customers the brand had and dollars spent per customer over the year. Analysis found that the number of customers was 2.8 times more important in explaining big-brand success than loyalty was.

As a secondary check, the 9,000-plus brands were divided into three equal-size groups based on total annual sales, and the relative importance of the number of customers versus loyalty was compared. Again, the number of customers was found to be about three times more important than the amount purchased per customer.

Table of Contents

Marketing Brain IQ Test

Foreword by Sergio Zyman

Introduction

Marketing Strategy

Marketing Message

Mindless Marketing

Selling

Leadership & Teamwork

Meaningful Marketing vs. Mindless Marketing

Technical Appendix

Answers to Marketing Brain IQ Test

Doug Hall’s Current & Future Books

Eureka! Ranch Services

Thank You

Index

Doug Hall Bio

Customer Reviews