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Facts101 is your complete guide to Kleppners Advertising Procedure. In this book, you will learn topics such as PART THREE MANAGING THE ADVERTISING, PART FOUR MEDIA, PART FIVE CREATING THE ADVERTISING, and PART SIX OTHER ENVIRONMENTS OF ADVERTISING plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.