Making Business Writing Happen: A Simple and Effective Guide to Writing Well

Making Business Writing Happen: A Simple and Effective Guide to Writing Well




This thoughtful advice will help businesspeople escape the clich�s of unnecessarily complicated and impersonal business writing to create more effective communication and help build professional relationships. Offered are practice activities, sample letters, and a variety of helpful tips. Explained are the golden rule of all communication and the five keys to effective writing that will transform stuffy, ambiguous, and obscure writing into better letters, reports, and proposals.

About the Author:
Ralph Brown teaches business writing and related topics in workshops and serves as the managing director of Media Associates in Christchurch, New Zealand. He has worked in business and as a writer, reporter, and director for Television New Zealand and the BBC.

Product Details

ISBN-13: 9781865089638
Publisher: Allen & Unwin Pty., Limited
Publication date: 10/28/2003
Series: Making It Happen series
Pages: 136
Product dimensions: 7.64(w) x 9.26(h) x 0.31(d)

Table of Contents

About the seriesv
About the bookvi
About the authorvii
Chapter 1Six ways to transform your writing1
Maximising skills you already have2
The golden rule of all communication3
The five keys to effective writing4
Putting the five keys to work22
An easy way to edit your writing29
Important points we've covered30
Chapter 2Holding their attention31
Building rapport33
Give them variety34
Make it flow35
Give it rhythm37
The Rule of Three37
'Not only ...'39
Don't go away!40
The power of the last bit41
Important points we've covered42
Chapter 3Persuasive ways43
Pre-empt objections44
How open should you be?45
Painting pictures46
Persuade with the power of analogy48
Using the golden rule50
Ask for action51
Making it memorable51
Important points we've covered53
Chapter 4Writing proposals and reports55
Proposals--all in the preparation56
Organising reports and presentations60
Chapter 5Activities63
Suggested answers76
Chapter 6Sample letters77
Bills--theirs and yours78
Customers and suppliers84
Employment issues98
Colleagues and friends in business108
Last word115

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