Marketing Fundamentals: Roadmap For How To Develop, Implement, And Measure A Successful Marketing Plan

Marketing Fundamentals: Roadmap For How To Develop, Implement, And Measure A Successful Marketing Plan

by Mark Nelson

NOOK Book(eBook)

$2.99

Available on Compatible NOOK Devices and the free NOOK Apps.
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Overview

Whether you're rebuilding your marketing program from the ground up or leading the first campaign of your career, this course will help you lay the foundation for a successful marketing endeavor. . Learn the marketing's role in an organization; provides frameworks for analyzing a business, its customers, and its competitors; and shows how to develop a successful marketing strategy and use that strategy to inform everything from pricing to promotion.

You'll also learn to address tactical challenges and present the plan to get buy-in throughout an organization, from the C-suite to the sales team, as well as use the marketing plan to guide outside agencies and vendors. Finally, you'll learn how to launch the campaign and measure its performance.

Product Details

BN ID: 2940153932477
Publisher: Mark Nelson
Publication date: 12/24/2016
Sold by: Smashwords
Format: NOOK Book
File size: 155 KB

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