Pub. Date:
Allyn & Bacon, Inc.
Messages 4: The Washington Post Media Companion / Edition 4

Messages 4: The Washington Post Media Companion / Edition 4


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This book offers readers breadth and depth in looking at issues that affect the media today, and at how the media affects us all, from the perspective of one of America's most distinguished newspapers. This book combines up to the minute coverage of media industries and issues with a critical perspective on media economics, media effects, and media practitioners. It offers readings that consider the new telecommunications bill and how it is changing the face of the broadcast media, readings which consider how twentysomethings and the graying baby boomers are causing media institutions to reorient themselves, and readings on current media personalities, including Peter Diamandis, Martha Stewart, and cyber magazine editor Michael Kingsley. Deregulation in general is also examined. A new emphasis on evolving technologies and their impact on mass media allows readers insight into tomorrow's media environment. For professionals working in the mass media.

Product Details

ISBN-13: 9780205265596
Publisher: Allyn & Bacon, Inc.
Publication date: 12/05/1996
Edition description: REV
Pages: 333
Product dimensions: 5.96(w) x 8.96(h) x 0.94(d)

Table of Contents


Preface to the First Edition.

1. The Mass Media.

Time Warner, TBS Agree on $7.5 Billion Merger; Deal to Create World's Largest Media Company, Paul Farhi.

Will CBS Get Over It? Westinghouse's New Network Is in the Dumps. The Question Is, Can It Be Saved? Paul Farhi.

Media Giants' Bedfellowship Raises Questions about Competition, Paul Farhi.

Bill Gates Buys Photo Trove; Microsoft Chief Acquires Famed Bettman Archive, Linton Weeks.

A "Squeeze Play" Hastens the Information Highway: Data Compression Technology Leaps Ahead, John Burgess.

2. Books and Publishing.

The Queen of Hearts: Nora Roberts, Churning out Happy Endings, Linton Weeks.

Love Between the Covers; Black Relationship Books Are Big Business, Linton Weeks.

Academics, Politics Clash in Cambridge; Advisers to Publishing House Protest Rejection of Macedonia Book, Fred Barbash.

Pow! Wham! Take That, Uncle Sam; In Today's Comic Book Culture, the Arch-Villain Is the Government, David Segal.

War of the Words: But Dole & Co. are onto Something. The New Censorship: A Manifesto, William F. Powers.

Beyond Books; The Brave New World of Electronic Publishing, David Nicholson.

3. Magazines.

The Oldest Living Cosmo Girl; She's Still Preaching the Joys of Sex, but Helen Gurley Brown Is about to Lose Her Pulpit, Roxanne Roberts.

Top Editors Quit; Movie Magazine Premiere Staffers Refuse Corporate Order To Kill Column, Sharon Waxman.

Off-the-Shelf Defense Policy; House Measure Would Ban Post ExchangeSale of Popular Magazines as Sexually Explicit, Guy Gugliotta and Bradley Graham.

Writes of Passage: Teens on the Zine Scene; Home-Grown Ventures in Publishing, Linton Weeks.

Housefly on the Web; Microsoft's Precarious Step into Modern Journalism, Howard Kurtz.

Of Mice and Magazines; So Far, On-Line Publications Just Don't Quite Click, Howard Kurtz.

4. Newspapers.

The Bad News Starts at Work in Nation's Newsrooms, Howard Kurtz.

Afro-American Paper Dies; Rising Costs, Declining Revenue are Cited in Closure of 113-Year-Old Richmond Weekly, Ellen Nakashima.

When Downsizing Hits the Newsroom, Richard Harwood.

Unabomber Manuscript Is Published; Public Safety Reasons' Cited in Joint Decision by Post, N.Y. Times, Howard Kurtz.

Tabs Gag Employees; Enquirer and Star: Shut Up or Get Out!, Howard Kurtz.

Online, But Still on Paper, Too, Robert G. Kaiser.

5. The Recording Industry.

It's Still the Rock of Ages; Baby Boomers Help Give the Pop Genre a Comeback, Paul Farhi.

The Way the Music Dies; Classical Recordings' Downward Spiral, Tim Page.

Aspiring Rock Stars Find Major-Label Deals — And Debts David Segal.

Singing the Music Piracy Blues; Counterfeit Cassettes are Eating into the Record Industry Profits — To the Tune of $300 Million, David Segal.

Ringing Up Music Sales; Retailers Downplay Impact of MCI's New Phone Service, Mike Mills.

See It, Hear It, Read It — Buy It?; Enhanced CDs Blend Music, Multimedia, But Many Consumers Remain Skeptical, Paul Farhi.

The Jukebox: A Century of Spinning Dreams, Richard Harrington.

6. The Movies.

The New Boom in Hollywood; Lights! Camera! Economic Action! Entertainment Revives Southern California, Paul Farhi.

The Smart Selling of "Dumb and Dumber"; Early Intensive Movie Marketing Becomes Increasingly Crucial and Costly for Hollywood, Lisa Leff.

Costly Flops, Rising Budgets Give Hollywood Its Own "Crimson Tide," Paul Farhi.

Hooray for Hong King! Hollywood Looks East, Hal Hinson.

Why Hollywood Keeps Blacks Waiting; A New Uproar over the Film Industry's"National Disgrace," Kim Masters and Jacqueline Trescott.

Disney's Loin King? Group Sees Dirt in the Dust, Leef Smith.

7. Radio.

Gordon Liddy on Shooting from the Lip; Radio Host Denies "Fueling the Lunatic Fringe," Howard Kurtz.

Imus-Be-an-Idiot; Why Pols Who Get Burned by the Shock Jock Keep Coming Back, Howard Kurtz.

Nice Guy. Great Show. Uh-Oh. Joyner Is a National Hit. Local Radio Says That Hurts, Ester Iverem.

A Fond Farewell to Four Mouths?; Here's Why Radio's Ranters May Do Us More Good Than Harm, Marc Fisher.

D.C. Media Executive Succeeds by Knowing Hispanic Market, Jonathan D. Glater.

8. Television.

Chip of Fools; Any Way You Program It, the V-Chip Is a Long Stride toward Censorship, Tom Shales.

Is "60 Minutes" Still Ticking? The Granddaddy of Newsmagazines Watches as Ratings and Reputation Sink, Howard Kurtz.

Barely Alive, It's Saturday Night!; Can Lorne Michaels Revive"SNL" Before It's Too Late?, Tom Shales.

"Due South": The Show, the Strategy; Canada's Biggest Producer Has an Ambitious Goal — Hitting It Big in Hollywood, Anne Swardson.

A Prime Time for Women on Television; As Male Viewers Turn Away Networks Refocus Programming, Paul Farhi.

See It Then: TV's Real Golden Age; Some Say That Network Television Has Never Been Better. They're Wrong, Tom Shales.

HDTV: High Definition, Low Priority? Technology Faces a New Threat as Broadcasters Eye Other Uses for Airwaves Space, Paul Farhi.

9. The Web.

Talking to Antarctica; Lucketts Students Connect with Polar Researchers, Victoria Benning.

Internet, Talk Radio Let Citizens Sound Off, John Schwartz and Howard Kurtz.

Webs of Political Intrigue; Candidates, Media Looking for Internet Constituents, Howard Kurtz.

Look Out Internet, Here Come Intranets; Firms Using New Technology to Build Internal Communication Webs, Elizabeth Corcoran.

Data Highway Can Be Blessing or Curse, Brooke A. Masters.

Networkings; "Cancelbot" Software Raises Specter of On-Line Censorship, John Schwartz.

10. Journalism.

Networks Ask What's News?; The Stakes Are High in Giving Exemptions for the V-Chip Era, Paul Farhi.

Tuning Out Traditional News; With More Coverage Available, Public Seems Interested in Less, Howard Kurtz.

Janet Cooke's Untold Story; 15 Years after Her Famous Hoax the Disgraced Reporter Speaks, Howard Kurtz.

Leaks in Unabomber Case Bring Flood of Questions; Is FBI Using Media to Convict Kaczynski?, Howard Kurtz.

NBC Apologizes for Staged Crash, Settles with GM, Howard Kurtz.

The Anatomy of a Network News Mistake, Benjamin Weiser.

Safeguarding Our Freedoms as We Cover Terrorist Acts, Katharine Graham.

11. The Image Makers.

Time Warner Flap Invites Strategic Advice; Public Relations Experts Tout the Truth and Say Remain Calm, Kara Swisher.

A Spawning Ground for Public Relations Gems, Guy Gugliotta.

Energy Secretary Faces Hill Fire on Consultant; O'Leary Denies She Used Firm to Compile Enemies List or Improve Personal Image, Gary Lee.

The Selling of Kuwait, Gary Lee.

A Marriage of Connections; Once Pols Apart, Jody Powell and Sheila Tate Have Built a Bipartisan PR Powerhouse, Anthony Faiola.

12. Advertising.

The McMakeover of an Icon; Marketing Experts Wonder Whether Aging Baby Boomers Will Relish a New Ronald McDonald, Paul Farhi.

Pop Culture: RC Goes for the Youth Market; Royal Crown Unveils New Image, Brands to Regain Lost Sales, Anthony Faiola.

Trading Barbs over Painkillers; Tylenol, Advil Ad Campaigns Hit Nerves at Some Media Companies, Kathleen Day.

Teens & Cyberbars; Youth-Oriented Drinking Games and Advertising on the Internet, Laura Sessions Stepp.

The Naked Truth about Italian Advertising — And Much, Much More, Daniel Williams.

Benetton Ads: Clashing Colors, Jacqueline Trescott.

13. Media Research.

A Dim View of the Ratings; Broadcasters Say the Nielsen Numbers Don't Add Up, Paul Farhi.

The Nielsen Experience, Deirdre M. Childress.

Study Finds Real Harm in TV Violence; Programs Cited for Failure to Show Consequences, Paul Farhi.

14. Mass Media and Society.

As It Is Written; Personal Letters May Be Making a Comeback, William Santiago.

Dumb Things Not To Say; What Can You Say When Dictionaries Disagree?, Boyce Rensberger.

Purging the Scrabble List of Offensive Language, Amy E. Schwartz.

Plains Spoken Bob Dole; Folks Like What They Hear in the Senator's Voice, Linguists Say, Blaine Harden.

Morrison's Prophecy and Paradise, Courtland Milloy.

15. Mass Media Effects.

Pop Culture Takes the Rap as Congress Battles Violence; Lawmakers Cite Concern for "Moral Decline," Kevin Merida.

"Lion King": The Cubs' View; Too Violent? Too Scary? Some Expert Opinions, Richard Leiby.

War of the Words: Pushing the Limits of Taste Is Nothing New in Pop Culture, Malcolm Gladwell.

The V-Chip Blip; If History Is Any Guide, TV Violence May Actually Increase, Paul Farhi.

Run on Peso Blamed on Reporter; Mexican Currency Nose-Dives after Story on Coup Rumor, Tod Robberson.

16. Mass Media and Political Systems.

Nigeria's Military Rulers Cracking Down on the Press; Publications Banned, Editors Jailed to Suppress Dissent, Stephen Buckley.

Journalism: Algeria's Fatal Profession; 37 Have Been Killed So Far as Islamic Militants Targets Symbols of Western Orientation, Nora Boustany.

Making Waves; Slovakia's New Media Try to Shake Up State Monopoly, Christine Spolar.

How Hong King's Film Industry Got Shanghaied; Now Playing: Financial Doldrums. Coming Soon: Communist China's Takeover, Keith Richburg.

Canada Turns Down Borders Book Chain Expansion; U.S. Companies Dealing in Cultural Fare Get a Chilly Reception in Efforts to Enter Market, Charles Trueheart.

The Free TV Free-for-All; Do Candidates Need Time to Speak for Themselves?, Howard Kurtz.

17. Mass Media Law and Regulation.

"60 Minutes" Kills Piece on Tobacco Industry; CBS Fears Lawsuit, Cites ABC Settlement, Howard Kurtz.

Walking the Beat in Cyberspace; On-Line Services Struggle with How to Combat Smut and Protect Privacy, Kara Swisher and John Schwartz.

Copyright Comes to the Internet; IBM's "Cryptolope" Technology Collects the Fees, Judith Evans.

18. Ethics and the Mass Media.

A Tipster Takes a Tumble; Dan Dorfman, Embroiled in a Controversy over Sources, Is Fired by Money Magazine, Howard Kurtz.

Journalist as Junkie; Covering National Security Beat, Reporter Struggled with Heroin, Howard Kurtz.

Media Group Attacks Toy-Based Children's TV Shows; Panel Wants Federal Regulators to Prohibit Manufacturers' Payments to TV Stations, Paul Farhi.

Is It Real or Is It … ? Kathy Sawyer.

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