The second edition of this popular introductory textbook has been fully revised to provide a totally up-to-date guide to the practical aspects of promoting health. Focusing on the range of skills needed to become an effective practitioner, it takes readers step-by-step through the different settings in which health promotion takes place, and the various tools they might employ. The book offers accessible and comprehensive coverage of all the key topics in contemporary health promotion, including chapters on health promotion through the lifespan, one-to-one communication, working with groups, using the media and digital technologies, advocacy, and planning and management. As well as incorporating the most recent government policies and initiatives in public health, the new edition draws on the very latest literature and statistics. In particular, there is new and expanded material on issues such as: community initiatives and social capital; novel resources offered by digital technologies; health literacy; health in the media; stress in the workplace, and much more. Throughout the text there are activities to develop students’ understanding and encourage reflective practice. Each chapter opens with a list of the central issues and learning objectives, and key terms highlighted in the text are clearly explained. Carefully chosen figures and photographs enliven and reinforce the text, while a well-designed website (www.politybooks.com/healthpromotion) offers up-to-date online resources to test and extend students’ learning. The new edition of Practical Health Promotion will continue to be the ideal and indispensable practical guide to health promotion for students at all levels. It will inspire anyone involved with health care to find practical ways of promoting positive change.
|Edition description:||2nd Revised ed.|
|Product dimensions:||7.40(w) x 9.60(h) x 0.70(d)|
About the Author
JOHN HUBLEY was formerly Principal Lecturer in Health Promotion at Leeds Beckett University
JUNE COPEMAN is Principal Lecturer in Nutrition and Dietetics at Leeds Beckett University
JAMES WOODALL is Senior Lecturer in Health Promotion at Leeds Beckett University
Table of Contents
IntroductionPART I Health Promotion Needs AssessmentChapter 1 Health Promotion and Public Health Chapter 2 Epidemiological Tools for Health PromotionChapter 3 Understanding Health and Illness BehavioursChapter 4 Health Promotion through the LifespanPART II Defining Health Promotion Strategy: Health Promotion MethodsChapter 5 One-to-One CommunicationChapter 6 Health Promotion with GroupsChapter 7 Mass MediaChapter 8 Print MediaChapter 9 Electronic Media and the InternetChapter 10 AdvocacyPART III Defining Health Promotion Strategy: Settings in Health PromotionChapter 11 Community settingsChapter 12 Heath-Facility SettingsChapter 13 The Workplace SettingChapter 14 Settings Used by Children and Young PeopleChapter 15 Institutional SettingsPART IV Implementation, Evaluation and ReflectionChapter 16 Planning and Management of Health Promotion Chapter 17 Evaluation and Reflection References
What People are Saying About This
"This book brings together, in a very clear and accessible form, the theory and practice of health promotion. It demystifies the subject and brings it within the reach of everybody. This is one of the best books of its kind currently available, and I would heartily recommend it to students."
Anne Charlton, University of Manchester
"An excellent book from two trusted authors - it is clear, relevant, practical, concise and very informative. It is everything that a health practitioner would want from a health promotion book."
John Walley, University of Leeds
"Hubley and Copeman’s book makes a comprehensive contribution to understanding the contemporary theory and practice of health promotion. It is wellorganised, clear, and illuminating. The book’s appeal is further enhanced by the use of many attractive illustrations. I would certainly recommend this book as essential reading for anyone concerned with health."
Keith Tones, Leeds Metropolitan University