Prudent Decision Making in an Imprudent World: Better Decisions at Home and Work

Prudent Decision Making in an Imprudent World: Better Decisions at Home and Work

by Patrick Gould

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Overview

A practical guide to making better decisions in all aspects of life, based on extensive research and a wide range of historic and current examples.

Combining clearly communicated research-based principles, a wealth of practical advice, and dozens of historic and contemporary examples of decision making (good and bad), Patrick Gould's Prudent Decision Making in an Imprudent World: Better Decisions at Home and Work gives readers a fresh new way to look at the way we make choices.

What makes Gould's book both authoritative and compelling is its distinctive foundation—prospect theory—derived from Amos Tversky and Nobel laureate Daniel Kahneman's landmark research on "neuro-economic" decision making. Through the prism of prospect theory—which explains why people make conservative decisions in some instances and reckless decisions in others—Gould provides practical pathways to sound, timely judgments about relationships, family matters, careers, finances, and more. Time and again, throughout this concise but richly rewarding book, Gould demonstrates that understanding how and why people make choices is the first step toward making the best possible choices for ourselves.


• Includes chapters on personal and business decision making, as well as financial decision-making

• Provides dozens of features on historic events affected by bad decision making, such as the 1929 stock market crash, the Challenger disaster, and the implosion of Enron

Product Details

ISBN-13: 9780313372315
Publisher: ABC-CLIO, Incorporated
Publication date: 07/08/2009
Pages: 191
Product dimensions: 6.10(w) x 9.30(h) x 1.00(d)

About the Author

Patrick F. Gould is a retired U. S. Marine Corps officer and combat veteran who was an educational researcher at the University of Wisconsin-Madison for the past ten years. He is the founder of Major Decision Consulting, LLC, in Middleton, WI.

What People are Saying About This

Paul B Farrell

"Our choices define us, make us who we are. The ones we take. The ones we avoid. The great Yankee catcher Yogi Berra, says, 'When you come to a fork in the road, take it.' But which one? Gould has the roadmap, your guide down the road less traveled, doing the right thing, the road to achieving your true potential, to discovering who you really are, why you're here. 'Do not go where the path may lead,' says Emerson, 'Go instead where there is no path … and leave a trail.' "

Paul B Farrell

"Our choices define us, make us who we are. The ones we take. The ones we avoid. The great Yankee catcher Yogi Berra, says, 'When you come to a fork in the road, take it.' But which one? Gould has the roadmap, your guide down the road less traveled, doing the right thing, the road to achieving your true potential, to discovering who you really are, why you're here. 'Do not go where the path may lead,' says Emerson, 'Go instead where there is no path … and leave a trail.' "

Paul B Farrell, JD, PhD columnist, DowJones/MarketWatch
author, The Lazy Person's Guide to Investing, The Winning Portfolio, The Millionaire Code, Mutual Funds on the Net, The Millionaire Meditation, and Expert Investing on the Net

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