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Allyn & Bacon, Inc.
Public Speaking: Connecting You and Your Audience / Edition 2

Public Speaking: Connecting You and Your Audience / Edition 2

by Patricia Hayes Andrews
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Providing a comprehensive, balanced treatment of skill and theory, combined with a robust video supplement package, Public Speaking offers an accessible approach to communication. The text presents the process of constructing, researching, and delivering speeches as a means of building a bridge between speaker and audience.

Product Details

ISBN-13: 9780205546374
Publisher: Allyn & Bacon, Inc.
Publication date: 03/28/2003
Edition description: New Edition
Pages: 536
Product dimensions: 8.02(w) x 10.25(h) x 1.12(d)

About the Author

Patricia Hayes Andrews

Patricia Hayes Andrews is Professor of Speech Communication, Adjunct Professor of Business Administration, and Adjunct Professor of Gender Studies at Indiana University. She teaches courses in organizational communication, communication education, and business and professional communication.

She joined Indiana's faculty in 1975, became Associate Professor in 1980 and Professor in 1985. From 1984-1988 she served as Associate Dean of the College of Arts and Sciences with primary responsibility for curriculum and instruction. As a Lilly Postdoctoral Teaching Fellow, she devised and put into operation the TA Training Program in Speech Communication, one of the first such programs in the College.

Awards for teaching include the Amoco Foundation Distinguished Teaching Award, Indiana University; Outstanding Young Teacher Award, Central States Speech Association; Outstanding Faculty Award, Student Alumni Council, Indiana University; and the Teaching Excellence Award, School of Continuing Studies, Indiana University. In addition, the Women in Communication of Indiana University presented her with their Mentor Award.

In addition to classroom teaching, Andrews has run several in-service workshops and training sessions for various professional groups. She is the author or co-author of several pedagogical works and textbooks, including Effective Employment Interviewing: Unlocking Human Potential (1982: Scott, Foresman & Co.); Communication for Business and the Professions (7th ed.,2000: McGraw Hill); and Organizational Communication: Empowerment in a Technological Society (1996: Houghton Mifflin).

Andrews's general research interests are in the areas of organizational and small group communication, with particular focus on gender and leadership and on variables influencing decision-making processes in groups, including the role of technology. She presently serves as an associate editor for Communication Monographs and The Journal of Applied Communication. In 1997, she won the Gerald M. Phillips Award for Distinguished Applied Communication Scholarship given by the National Communication Association. In 2000, she was awarded a $10,000 Preparing Future Faculty Grant from NCA to enhance the teacher training and development program in the Department of Communication and Culture at Indiana University.

James Andrews

James R. Andrews is Professor of Communication and Culture, Adjunct Professor of American Studies, and Adjunct Professor of Victorian Studies at Indiana University. For fifteen years (1977-1993), he served as chair of the department of Speech Communication. Before coming to Indiana, he taught at the University of California-Santa Barbara, and at Columbia University. He is a member of the Honors Faculty at Indiana University and has taught undergraduate courses in public speaking, political communication, rhetorical criticism, and public address, as well as graduate courses and special seminars in American and British public address, rhetorical criticism, and American Studies.

The author or co-author of seven books, Andrews's recent works include American Voices (1989: Longman Publishing Group), The Practice of Rhetorical Criticism (1990: Prentice Hall), and Contemporary American Voices (1992). Reading Rhetorical Texts, co-authored with Michael C. Leff and Robert Terrill, was published by Houghton Mifflin in 1998.

In 1997, Indiana University presented him with the all-university Sylvia E. Bowman Award for Distinguished Teaching, and the National Communication Association honored him with the Donald Ecroyd Award for Distinguished Teaching in Higher Education. He received an Indiana University Teaching Excellence Recognition Award in 1999.

Andrews's research interests focus on the historical-critical investigation of British and American public discourse. He is the author of numerous critical studies that have appeared in such scholarly journals as Quarterly Journal of Speech, Communication Monographs, Communication Education, Western Journal of Communication, Communication Quarterly, and Communication Studies, and he has published several essays in volumes of collected studies. He received the Winans-Wichelns Award for Distinguished Scholarship in Rhetoric and Public Address and twice won the American Forensic Association's Award for Outstanding Research. In 1993, he received the Speech Communication Association's Douglas Ehninger Distinguished Rhetorical Scholar Award. He was elected an NCA Distinguished Scholar in 2000.

A past editor of Communication Studies, Andrews also has served on the editorial boards of the Quarterly Journal of Speech, Communication Monographs, and Communication Studies. He is an active member of the Central States Communication Association and the National Communication Association and, most recently, served as a member of the NCA's Publications Board.

Glen Williams

Glen Williams graduated in 1993 with a Ph.D. in rhetoric and public address from Indiana University. While a doctoral candidate, Williams directed the basic course in Interpersonal Communication at Indiana University (1990-1991). While working on his dissertation, he taught at Southwest Missouri State University (1991-1992) and at Indiana University Southeast (1992-1993). In 1993, he accepted a position at Texas A&M University as visiting assistant professor and director of the basic course in public speaking. He served in that capacity until 1997, when he accepted a tenure track position at the University of Akron as director of the basic courses in the School of Communication.

While he enjoyed Akron, Williams took a position the following year at Southeast Missouri State University, finding it more compatible with his interests. At Southeast, he oversees the basic course in public speaking and has a joint appointment in the School of Education. He teaches courses in communication pedagogy, persuasion, public address, rhetorical criticism, and public


Williams's research interests center upon communication education, particularly leadership in the basic course and instructor training and development, and his work has been published in various volumes of the Basic Communication Course Annual. In addition, his projects in rhetorical criticism appear in The Southern Communication Journal and the Quarterly Journal of Speech.

Table of Contents

  • I. Preliminaries: Introducing Public Speaking

1. Public Speaking and the Communication Process

Communication Skills in the Twenty-first Century

Public Speaking as Audience-Centered Communication

Ethics and the Speech Preparation Process

Preparing Yourself to Speak

Putting Principles into Practice in a First Speaking Assignment

Sample Speech: "Tribute to Don McLean"

2. Managing Communication Apprehension

What Is Communication Apprehension?

Factors Contributing to Communication Apprehension

Misconceptions about Communication Apprehension

Strategies for Managing Communication Apprehension

3. Listening Effectively

The Importance of Effective Listening

Understanding Barriers to Good Listening

Guidelines for Improving Listening

Helping the Audience Want to Listen

Sample Speech: "The Healthy Choice"

  • II. Prepare: Knowing the Audience and Yourself

4. Analyzing Your Audience

Understanding Diverse Audiences

Identifying Universal Listener Needs

5. Adapting to Diverse Audiences

Situational Factors in Audience Adaptation

Identifying Shared Audience Values

Gathering Information for Audience Adaptation

Ongoing Strategies for Audience Adaptation

Speaking Ethically and Effectively

Sample Speech: "The Coalition Against Terrorism and the United Nations' Place in the Fight"

6. Enhancing Your Credibility and Selecting Your Topic

Understanding Ethos

Creating Your Own Ethos

Finding a Suitable Topic

Narrowing the Topic

Ethical Considerations in Selecting a Topic

Sample Speech: "America Is Stronger When All of Us Take Care of All of Us"

7. Speaking with a Purpose

General Purposes

Crafting a Specific Purpose

Testing Specific Purposes

Devising a Thesis Statement

From Topic to Purpose to Thesis: Reviewing the Process

Agreement and Conflict in Speakers' and Listeners' Purposes

  • III. Produce: Developing the Speech

8. Discovering Relevant Material Through Research

Searching for Material

The Creative Enterprise of Building a Speech

Investigating in the Library

Investigating on the Computer

Investigating Through Interviews

Quoting and Citing Sources

9. Supporting Your Ideas with Evidence

Making Ideas Believable and Understandable

Supporting Ideas with Evidence

Testing Evidence

Making Evidence Compelling

Sample Speech: "Smokeless Cigarettes"

10. Organizing and Outlining Your Speech

Determining When an Idea Is a Good One

How Patterns of Organization Connect Ideas

Transitions and Transitional Devices

Outlining Your Speech

Introducing Your Speech

Concluding Your Speech

Sample Speech: "Losing Weight, Looking Great?"

  • IV. Present: Presenting the Speech

11. Delivering the Speech Effectively

Principles of Good Delivery

Speaking Extemporaneously

Alternative Styles of Delivery

Responding to Audience Questions

"Sounding Good" Versus "Being Sound"

12. Using Language Effectively

Using Style to Promote Understanding

Using Language Clearly

Making Language Interesting to Listeners

Using Language Appropriate to the Situation

Style and the Audience's Response

Sample Speech: "Corporate Welfare"

13. Using Presentational Aids in Public Speaking

Functions of Presentational Aids

Guidelines for Preparing and Using Presentational Aids

Presentational Aid Options

Presentational Aids in the Computer Age

Practicing with Presentational Aids

  • V. Particulars: Types of Public Speaking

14. Speaking to Inform

Functions of Informative Speeches

Types of Informative Speeches

Organizing the Informative Speech

How Audiences Learn from Informative Speeches

Sample Speech: "The Mouse That Heard"

15. The Persuasive Process

What Is Persuasion?

Persuasive Issues

Persuasive Purposes

Organizational Strategies in Persuasion

Appealing to Audience Emotions

Ethical Considerations in Emotional Appeals

Sample Speech: "The Case for Olestra"

16. Arguing Persuasively

Constructing an Argument

Inductive and Deductive Reasoning

Fallacies in Reasoning

Recognizing and Avoiding the Use of Fallacies

Rationalization and Reasoning

Sample Speech: "The Drug War: Violent, Corrupt, and Unsuccessful"

17. Speaking on Special Occasions

The Functions of Ceremonial Speeches

The Speech of Introduction

The Acceptance Speech

The Speech of Inspiration

The After-Dinner Speech

18. Communicating in the Workplace

Communicating in Groups

Group Presentations

Proposal Presentations

Sales Presentations

Sample Speech: "Employee Communication Plan for a Merger Announcement"

  • Appendix A. Peer Evaluation and Feedback
  • Appendix B. Speeches for Review and Analysis

Milk: Does It Do a Body Good?, Meredith Mira

Enabling the Nondisabled, Holly Carolyn Baxter

Confessions of a Recovering Bigot, Neal Malicky

Science as a Candle of Hope, David D. Ho, M.D.

The Music in Your Soul, Frances J. McClain

Dedication of the Roosevelt Memorial, Bill Clinton

Eulogy in Honor of Mark Bingham, John McCain

Tribute to the Flight Crews Lost on September 11, 2001, Linda Farrow

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