Pub. Date:
Houghton Mifflin Company College Division
Public Speaking: Connecting You and Your Audience / Edition 1

Public Speaking: Connecting You and Your Audience / Edition 1


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 Written specifically for the beginning critic, Reading Rhetorical Texts presents the fundamental concepts and approaches to the critical analysis of speeches and other persuasive documents. The text invites students to consider the goals of criticism, to explore different rhetorical principles through real critical studies, and then to discover how the two interact as they apply what they're learning.

Product Details

ISBN-13: 9780395846032
Publisher: Houghton Mifflin Company College Division
Publication date: 11/28/1998
Edition description: Older Edition
Pages: 415

Table of Contents

  • I. Preliminaries: Introducing Public Speaking

1. Public Speaking and the Communication Process

Communication Skills in the Twenty-first Century

Public Speaking as Audience-Centered Communication

Ethics and the Speech Preparation Process

Preparing Yourself to Speak

Putting Principles into Practice in a First Speaking Assignment

Sample Speech: "Tribute to Don McLean"

2. Managing Communication Apprehension

What Is Communication Apprehension?

Factors Contributing to Communication Apprehension

Misconceptions about Communication Apprehension

Strategies for Managing Communication Apprehension

3. Listening Effectively

The Importance of Effective Listening

Understanding Barriers to Good Listening

Guidelines for Improving Listening

Helping the Audience Want to Listen

Sample Speech: "The Healthy Choice"

  • II. Prepare: Knowing the Audience and Yourself

4. Analyzing Your Audience

Understanding Diverse Audiences

Identifying Universal Listener Needs

5. Adapting to Diverse Audiences

Situational Factors in Audience Adaptation

Identifying Shared Audience Values

Gathering Information for Audience Adaptation

Ongoing Strategies for Audience Adaptation

Speaking Ethically and Effectively

Sample Speech: "The Coalition Against Terrorism and the United Nations' Place in the Fight"

6. Enhancing Your Credibility and Selecting Your Topic

Understanding Ethos

Creating Your Own Ethos

Finding a Suitable Topic

Narrowing the Topic

Ethical Considerations in Selecting a Topic

Sample Speech: "America Is Stronger When All of Us Take Care of All of Us"

7. Speaking with a Purpose

General Purposes

Crafting a Specific Purpose

Testing Specific Purposes

Devising a Thesis Statement

From Topic to Purpose to Thesis: Reviewing the Process

Agreement and Conflict in Speakers' and Listeners' Purposes

  • III. Produce: Developing the Speech

8. Discovering Relevant Material Through Research

Searching for Material

The Creative Enterprise of Building a Speech

Investigating in the Library

Investigating on the Computer

Investigating Through Interviews

Quoting and Citing Sources

9. Supporting Your Ideas with Evidence

Making Ideas Believable and Understandable

Supporting Ideas with Evidence

Testing Evidence

Making Evidence Compelling

Sample Speech: "Smokeless Cigarettes"

10. Organizing and Outlining Your Speech

Determining When an Idea Is a Good One

How Patterns of Organization Connect Ideas

Transitions and Transitional Devices

Outlining Your Speech

Introducing Your Speech

Concluding Your Speech

Sample Speech: "Losing Weight, Looking Great?"

  • IV. Present: Presenting the Speech

11. Delivering the Speech Effectively

Principles of Good Delivery

Speaking Extemporaneously

Alternative Styles of Delivery

Responding to Audience Questions

"Sounding Good" Versus "Being Sound"

12. Using Language Effectively

Using Style to Promote Understanding

Using Language Clearly

Making Language Interesting to Listeners

Using Language Appropriate to the Situation

Style and the Audience's Response

Sample Speech: "Corporate Welfare"

13. Using Presentational Aids in Public Speaking

Functions of Presentational Aids

Guidelines for Preparing and Using Presentational Aids

Presentational Aid Options

Presentational Aids in the Computer Age

Practicing with Presentational Aids

  • V. Particulars: Types of Public Speaking

14. Speaking to Inform

Functions of Informative Speeches

Types of Informative Speeches

Organizing the Informative Speech

How Audiences Learn from Informative Speeches

Sample Speech: "The Mouse That Heard"

15. The Persuasive Process

What Is Persuasion?

Persuasive Issues

Persuasive Purposes

Organizational Strategies in Persuasion

Appealing to Audience Emotions

Ethical Considerations in Emotional Appeals

Sample Speech: "The Case for Olestra"

16. Arguing Persuasively

Constructing an Argument

Inductive and Deductive Reasoning

Fallacies in Reasoning

Recognizing and Avoiding the Use of Fallacies

Rationalization and Reasoning

Sample Speech: "The Drug War: Violent, Corrupt, and Unsuccessful"

17. Speaking on Special Occasions

The Functions of Ceremonial Speeches

The Speech of Introduction

The Acceptance Speech

The Speech of Inspiration

The After-Dinner Speech

18. Communicating in the Workplace

Communicating in Groups

Group Presentations

Proposal Presentations

Sales Presentations

Sample Speech: "Employee Communication Plan for a Merger Announcement"

  • Appendix A. Peer Evaluation and Feedback
  • Appendix B. Speeches for Review and Analysis

Milk: Does It Do a Body Good?, Meredith Mira

Enabling the Nondisabled, Holly Carolyn Baxter

Confessions of a Recovering Bigot, Neal Malicky

Science as a Candle of Hope, David D. Ho, M.D.

The Music in Your Soul, Frances J. McClain

Dedication of the Roosevelt Memorial, Bill Clinton

Eulogy in Honor of Mark Bingham, John McCain

Tribute to the Flight Crews Lost on September 11, 2001, Linda Farrow

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