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Generating publicity is a journey that requires persistence as well as proper planning. In Publicity: 7 Steps to Publicize Just About Anything veteran publicist David Carriere guides readers through the sometimes mysterious and often intimidating process of generating publicity while spelling out the details needed to orchestrate a successful publicity campaign. With twenty years of experience, Carriere's seven-step program outlines everything needed to create a comprehensive, systematic, and efficient method to publicize just about anything, anywhere, anytime.