Radio Ads: Dead or Still Alive--Future innovations for future leaders in radio business--Future mapping series volume III

Radio Ads: Dead or Still Alive--Future innovations for future leaders in radio business--Future mapping series volume III

by Len Kaplan

NOOK Book(eBook)

$8.99

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Overview

Why people hate the radio ads Why more and more people agree to pay money subscribing for satellite radio only to avoid hearing the commercials Is it because they don't need to know about new offerings Is it because they don't need any new products and services Is it because advertisements themselves are intolerably bad Or, probably, there are more serious reasons for this hatred Author found out this reason. With this discovery, it was easy to suggest the ways to revitalize the "dead" business and foresee the breakthrough innovations that recover the efficiency of radio advertisements.

Product Details

ISBN-13: 9781257495160
Publisher: Lulu.com
Publication date: 10/04/2011
Sold by: LULU PRESS
Format: NOOK Book
File size: 2 MB

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