Selling Innovation

Selling Innovation

by Kenneth Smith

NOOK Book(eBook)


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If you work in a start-up or are planning to launch a new venture and need to get market traction, this guidebook gives you the steps you need to build a sustainable revenue capture process that will build sales and attract investors.

The most important measure of a successful commercial innovation is revenue traction. Operations requires it and VCs & Angels often demand it before engaging. Yet many innovator's efforts end at the point of marketing. Completing the revenue capture process with a solid sales strategy is essential.

Product Details

BN ID: 2940045469302
Publisher: Kenneth Smith
Publication date: 11/25/2013
Sold by: Smashwords
Format: NOOK Book
File size: 689 KB

About the Author

Ken Smith, Co-Founder & Head of Product and Operations at Rejjee. Career entrepreneur & start-up executive, Co-chair of CEO Service Committee for the MIT Enterprise Forum Cambridge.

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