The Seven Lost Secrets of Success: Million Dollar Ideas of Bruce Barton, America's Forgotten Genius

The Seven Lost Secrets of Success: Million Dollar Ideas of Bruce Barton, America's Forgotten Genius

by Joe Vitale

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Praise for The Seven Lost Secretsof Success

"Buy this book, apply these secrets, and your prosperity will be assured."
-Dan McComas, President, Dan McComas Associates,
Marketing&Management Consultants

"This breakthrough book, based on the ideas of a forgotten genius, will help smart marketers increase their effectiveness a minimum of fivefold."
-Bruce David, publisher of Starting Smart

"The principles are sound and sensible and guaranteed to help any businessperson make more money. Since 99.9 percent of businesses don't use them, anyone putting the seven lost secrets to work will gain an unbelievable edge over the competition."
-Bob Bly, author of eighteen business books, including Selling
Your Services

"One of the most revealing works ever-I literally couldn't put it down. There are life and business success lessons in each chapter."
-Jim Chandler, President, VistaTron

"Barton was the messiah of business who helped America pull out of the Great Depression. Now he can help all of us survive the current recession."
-Scott Hammaker, CEO, Nashville Party Connection

"An excellent guide to better advertising, better promotions, and better marketing. My copywriting abilities and creative strategies have been strengthened and broadened. I'm awed and inspired."
-Tina Nokes, owner, A-Plus Resume Service

"A passionate book on the timeless, inspiring, perceptive, forceful, and sincere ideas of Bruce Barton-a man nobody really knew, a genius lost in history."
-Jim King, CPA, Houston

"These proven principles are the foundation upon which to build a prosperous enterprise."
-Mark Weisser, CEO, Gulf Coast Security Systems

Product Details

ISBN-13: 9781118039144
Publisher: Wiley
Publication date: 01/07/2011
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 240
Sales rank: 1,104,696
File size: 1 MB

About the Author

Joe Vitale is President of Hypnotic Marketing, Inc., a marketing consulting firm. He has been called "the Buddha of the Internet" for his combination of spirituality and marketing acumen. His professional clients include the Red Cross, PBS, Children's Memorial Hermann Hospital, and many other small and large businesses. His other books include The Attractor Factor, There's a Customer Born Every Minute, Hypnotic Writing, Zero Limits, and Life's Missing Instruction Manual, all from Wiley. He is also one of the stars of the hit movie The Secret. For more information, visit

Table of Contents

About Bruce Barton.



About Dr. Joe Vitale.


How I Discovered the Lost Secrets.

The Ultimate Guru.

The Messiah of Business.

The Man Everyone Knows.

The Second B In BBDO.

Business Can Save The World.

Secrets To Success Revealed.

Lost 65 Years?

Results Guaranteed.

Why You Must Advertise No Matter What You Do.

Just Try Stopping.

Your True King.

How To Advertise.

Secret #1: Reveal The Business Nobody Knows.

A Nation Of Steel.

How You Can Live Forever.

The Advertising Nobody Knows.

The President Nobody Knows.

What People Really Want.

The War Nobody Knows.

The Gasoline Nobody Knows.

The Business Nobody Knows.

Teach Them Why.

The YOU Nobody Knows.

Secret #2: Use A GOD To Lead Them.

Riding To Her Death.

The Service Guru.

Become The Expert. Doug Johnson's Secret.

How To Create A Miracle.


Secret #3: Speak in Parables.

Snap, Crackle, Pop.

Hypnotic Stories.

How to Sell Bad Products.

Story Selling.

He Died a Millionaire.

A Barton Story Sells Me.

A Miracle Letter.

Marshall Field.

Napoleon Inspires Barton.

Secret #4: Dare Them To Travel The Upward Path.

The Zest Of The Battle.

Only You Should Read This.

Secret #5: The One Element Missing.

Do You Support It?

The Acknowledged Master.

True Service or Greed?

Honesty Sells.

You Can Fool Them Once (Maybe).

They Told Him No.

Secret #6: Give Yourself Away.

Money Is A By-Product.



"No Credit Please".

Another Level of Giving.

The Front Porch.

How Giving Led To Greatness.

Top This.

Secret #7: Sharpen The Knife.

Spit Polished.

Make It Tight.

Smart Ads.

Healing Knives.

Sharpen Your Choices.

Act Before It's Too Late.

Instant Access To The 7 Lost Secrets.

The First Secret: Reveal The Business Nobody Knows.

The Second Secret: Use A God To Lead Them.

The Third Secret: Speak In Parables.

The Fourth Secret: Dare Them To Travel The Upward Path.

The Fifth Secret: The One Element Missing.

The Sixth Secret: Give Yourself Away.

The Seventh Secret: Sharpen The Knife.


Recommended Reading.

The Secrets of the 2nd B in BBDO: The Copywriter That Nobody Knows.

The Story of the 2nd B in the BBDO (Batten, Barton, Durstine and Osborn) Agency.

The 6 Immutable Laws of Advertising.

The Ads that Nobody Knows.


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