Social Entrepreneurship: A Modern Approach to Social Value Creation

Social Entrepreneurship: A Modern Approach to Social Value Creation

by Arthur C. Brooks

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Welcome to the Entrepreneurial Revolution. In this time of rapid change and amazing opportunity, the Prentice Hall Entrepreneurship Series has been created to provide direction, guidance, and insight to faculty members and students interested in pursuing an entrepreneurial path. This evolving series features top scholars in the field sharing their perspectives on the most critical issues and challenges in the emerging field of entrepreneurship. The books in the series are purposely designed to emphasize flexibility and innovation in the entrepreneurship curriculum and classroom. As a central theme, entrepreneurship is approached as a way of thinking and acting that can be applied in all walks of life. The series addresses both the contexts for (e.g., start-up firms, family businesses, high growth ventures, non-profits, corporations, the public sector) and the facilitators of entrepreneurship (e.g., creativity, planning, opportunity recognition, resources, networks, teams). The series has been developed and will continually evolve to present readers with a range of state-of-the-art perspectives that speak to individual aspects of entrepreneurship. We hope you enjoy your entrepreneurial journey!

About the Author:
Arthur C. Brooks Maxwell School of Citizenship and Public Affairs, Whitman School of Management, Syracuse University

Product Details

ISBN-13: 9780136097860
Publisher: Pearson Education
Publication date: 03/18/2008
Sold by: Barnes & Noble
Format: NOOK Book
Sales rank: 100,177
File size: 2 MB

Table of Contents

Preface     xi
Acknowledgments     xiii
About the Author     xv
An Introduction to Social Entrepreneurship     1
Introduction     1
What Is Social Entrepreneurship?     2
The Landscape of Social Entrepreneurship     8
Theories of Social Entrepreneurship     9
Who Are Social Entrepreneurs?     11
Myths About Social Entrepreneurship     15
Social Entrepreneurs Are Antibusiness     16
The Difference Between Commercial Entrepreneurship and Social Entrepreneurship Is Greed     16
Social Entrepreneurs Run Nonprofits     16
Social Entrepreneurs Are Born, Not Made     17
Social Entrepreneurs Are Misfits     17
Social Entrepreneurs Usually Fail     17
Social Entrepreneurs Love Risk     17
Summary     18
Key Terms     18
End-of-Chapter Questions and Cases     18
End Notes     21
Ideas and Opportunities     23
Introduction     23
The Creative Process of Social Entrepreneurship     24
Access to Information     26
Utilization of Information     27
Creativity     28
Ideas     30
Moving from Ideas to Opportunities     32
Sources of Opportunities     35
Summary     37
Key Terms     37
End-of-Chapter Questions and Cases     38
End Notes     39
Developing the Social Enterprise Concept     41
Introduction     41
The Social Enterprise Mission     42
Business Models     44
Threats to the Business Model     45
Summary     47
Key Terms     47
End-of-Chapter Questions and Cases     47
End Notes     49
Social Enterprise Business Plans     51
Introduction     51
The Business Plan Summary     52
Description of the Enterprise     53
The Team     54
The Market and Industry     55
Marketing and Fundraising     56
The Financial Plan     58
Goals and Objectives, with a Timeline     59
Risk Assessment     60
Supporting Documents     62
Pitfalls     63
Summary     63
Key Terms     63
End-of-Chapter Questions     64
End Notes     64
Measuring Social Value     65
Introduction     65
Why Measure Value?     66
How Do We Measure Value?     67
Social Return on Investment     70
Measuring the "Vulnerability" and Efficiency of Social Enterprises     72
The Organizational Effectiveness of a Social Enterprise     78
Summary     81
Key Terms     82
End-of-Chapter Questions and Cases     82
End Notes     83
Earned Income     85
Introduction     85
Mobilizing Resources     86
Define the Capabilities Needed for the Social Enterprise     86
Devise a Human Resource Outline to Meet Each Capability Need     86
Develop a Resource Plan     87
Put on the Numbers     87
Income Sources     88
Fee Income     88
Membership Income     93
Summary     95
Key Terms     96
End-of-Chapter Questions and Cases     96
End Notes     98
Donations and Government Income     101
Introduction     101
Private Giving     102
Who Gives?      102
Why Do People Give?     104
Venture Philanthropy     108
Who Are Venture Philanthropists?     108
Venture Philanthropy and Risk     110
Donations of Time     112
Government Subsidies     113
The Relationship Between Government Subsidies and Private Donations     116
Summary     117
Key Terms     118
End-of-Chapter Questions and Cases     118
End Notes     119
Entrepreneurial Fundraising and Marketing     123
Introduction     123
Types of Fundraising     124
Personal Relationships     124
Direct Mail     124
Fundraising Events     125
Telefunding     125
Traditional Media     125
Virtual Means     125
How Should We Spend Fundraising Dollars?     126
Fundraising Strategies     130
Win     130
Keep     130
Lift     131
Losing Donors     132
Volunteer Recruitment and Attrition     135
Social Enterprise Marketing     137
Steps in Building a Social Enterprise Marketing Strategy     138
Social Enterprise Messages     141
Pricing     145
Summary     146
Key Terms     147
End-of-Chapter Questions and Cases     148
End Notes     149
Launch, Growth, and Goal Attainment     151
Introduction     151
Preparing for Growth     152
Substitutes for Service     152
Socioeconomic and Demographic Changes     154
Public Policy Shifts     154
Bargaining Power of Sellers and Buyers     155
Social Enterprise Growth Strategies     156
Myths About Growth     159
The Challenges of Growth and Change     159
Intrapreneurship and Entrepreneurial Intensity     161
Growth and Risk     164
The End of the Social Entrepreneurship Process     168
Summary     170
Key Terms     171
End-of-Chapter Questions and Cases     171
End Notes     173
Glossary     175
Name Index     179
Subject Index     181

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