Street Smarts: An All-Purpose Tool Kit for Entrepreneurs

Street Smarts: An All-Purpose Tool Kit for Entrepreneurs

by Norm Brodsky, Bo Burlingham


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"One is tempted to say 'the only book you'll need on starting a business.' Brilliant! Genius! Choose your superlative-it'll fit."-Tom Peters

People starting out in business tend to seek step-by-step formulas or rules, but in reality there are no magic bullets. Rather, says veteran company-builder Norm Brodsky, there's a mentality that helps street- smart entrepreneurs solve problems and pursue opportunities as they arise.

Brodsky shares his hard-earned wisdom every month in Inc. magazine, in the hugely popular "Street Smarts" column he cowrites with Bo Burlingham. Now they've adapted their best advice into a comprehensive guide for anyone running a small business.

Product Details

ISBN-13: 9781591843207
Publisher: Penguin Publishing Group
Publication date: 02/23/2010
Pages: 288
Sales rank: 566,993
Product dimensions: 5.40(w) x 8.40(h) x 0.90(d)
Age Range: 18 Years

About the Author

Bo Burlingham is editor at large at Inc. magazine. He has also written for Esquire, Harper’s, Mother Jones, and The Boston Globe, among other publications, and is the coauthor, with Jack Stack, of The Great Game of Business and A Stake in the Outcome.

Table of Contents

Preface ix

Introduction: Street Smarts? and How to Get Them 1

Chapter 1 How to Succeed in Business 5

Chapter 2 The Right Stuff 22

Chapter 3 Why Start-ups Fail 42

Chapter 4 Where the Money Is 57

Chapter 5 Magic Numbers 74

Chapter 6 The Art of the Deal 91

Chapter 7 It Begins with a Sale 104

Chapter 8 Good Sales, Bad Sales, and the Ones That Get Away 119

Chapter 9 Customers for Keeps 135

Chapter 10 How to Lose Customers 145

Chapter 11 The Decision to Grow 154

Chapter 12 Becoming the Boss 166

Chapter 13 The One Thing You Can't Delegate 180

Chapter 14 Selling Is a Team Sport 195

Chapter 15 Help! I Need Somebody 211

Chapter 16 When the Student Is Ready, the Teacher Appears 229

Chapter 17 Keeping Up with the Stones 246

Acknowledgments 262

Index 265

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